Obedience
1 thing that affects levels of obedience
Proximity, Legitimacy of Authority, Prestige of the Location
Reasons for conformity
Normative, Informational
The relationship between attitude and behaviour
Bi-directional
Application of ABC to stereotypes, prejudice, discrimination
Affective: Prejudice
Behavioural: Discrimination
Cognitive: stereotype
Two types of self monitoring
High monitoring, Low monitoring
Percentage of participants that went all the way to 450 volts in Milgram's experiment
65%
3 types of conformity
Components of ABC
Affective, Behavioural, Cognitive
1 way to stop discrimination
Intergroup contact, education, superordinate goals
First impression factors
Primacy effect and recency effect
3 factors that influence deindividuation
Anonymity, shared responsibility, groups size
The impact of group size on conformity
As group size increases, conformity increases, before plateauing at 4-5 people
Components of Yale approach
Source, Audience, Message
3 consequences of discrimination
Social stigma, stereotype threat, internalised stigma
2 negatives and positives of social media
Positives: Connection, Education
Negatives: Cyberbullying, impacts on self esteem