Conformity
Name given to the actors who are instructed by the researcher to give wrong answers.
Confederates
This role was always assigned to the naive participant via a rigged draw, forcing them to deliver punishments.
Teacher
Individuals conform because they are concerned about being rejected by the group.
Normative social influence
Establishes a cause-and-effect relationship.
Experimental
Data that can be statistically analysed.
Quantitative
In Asch's baseline study, this approximate percentage of participants conformed and gave a wrong answer at least once.
75%
In the original baseline experiment, this percentage of participants obeyed orders all the way to the maximum voltage.
65%
The individual conforms because they respect the group and believe they have more knowledge.
Informational social influence
Carried out over a long period of time.
Longitudinal
Descriptive data.
Qualitative
This psychologist proposed the three distinct types of conformity.
Herbert Kelman
Moving the experiment from prestigious Yale University to a run-down office building in Bridgeport altered this specific independent variable.
Legitimacy of the setting
Asch's research found that conformity increased along with group size but plateaued once the group reached this number of people.
In-depth detailed study of an individual, group or event.
Case study
The use of chance procedures to assign research participants to different experimental conditions; every participant has an equal likelihood of being placed in any group.
Random allocation
This level of conformity occurs when someone changes their behavior to fit a social role or because they value membership in a specific group.
Identification
Being physically closer to the authority figure increases obedience.
Proximity of authority figure
When a group agrees on a particular viewpoint or action, it can strengthen conformity as dissenting opinions become less apparent.
Unanimity
Measures two or more variables to see if a statistical relationship exists between them.
Correlational
Population is divided into smaller, distinct subgroups based on shared characteristics, participants are then randomly selected in the exact proportion to their presence in the overall population
Stratified sampling
Making the lines closer in length alters this variable, which shifts the motivation to conform from normative to informational social influence.
Task difficulty/difficulty of the task
Occurs when an individual shifts responsibility to an authority figure, viewing themselves merely as an instrument for carrying out orders.
Agentic state
Percentage of participants who conformed when Asch introduced a single "dissenter" who gave the correct answer.
5%
Observational research design that analyses data from different groups of people at a single, specific point in time.
Cross-sectional
Ensuring a person's identity or personal data remains unknown vs ensuring a person's identity or personal data is not disclosed (leaked).
Anonymity vs Confidentiality