Advertising
When an ad is presented to the consumer based on their specific preferences and interests the ad is?
What is targeted?
Before the electronic era information, most of the information you received was ?
What's Hearsay?
People who believe in a company put money into it in hopes that it will prove to be a good investment, and make them money in return.
What are investors?
A situation when hackers disguise themselves as a legal organization and wait for you to enter your information.
What is phishing?
A phrase made popular by Google itself (in its youth).
What is “do no evil”?
Google sells ____ from the index to advertisers.
What are words?
To protect our privacy, we need to prevent _____ to get out to the world?
What is Information?
Which web business model means making money from promoting other people’s products on your site?
What are Ads?
Sending too many requests for information to a server and so the server crashes under the load.
What is denial of service?
A kind of web whose contents are not indexed by standard web search-engines.
What is a hidden web?
Google wants to become the operating system for all ads by _______?
What is getting underneath?
What agreement Facebook has that does not acknowledge a user's privacy issue?
What is End-User Agreement?
Which web business model means making money by being in between the people who have info and those who need it?
What is infomediation?
An idea that hackers install some softwares on your computer so they can control your computer to some degree.
What is a bot net?
A software application that lets you visit web pages on the Internet.
What is a browser?
The place or time when a person really wants the information that an ad supplies is known as what?
What is the moment of relevance?
The idea of _________ is to aggregate data across individual’s identities to build a complete profile of a person.
What is Data warehousing?
Which web business model means charging people by the month for your service?
What are subscriptions?
Compromising information by getting someone with access to let you in.
What is social engineering?
A condition or circumstance that puts a company in a favorable or superior business position.
What is a competitive advantage?
The software that allows other software to run on your computer is called an?
What is an operating system?
What refers to large scale data aggregation that our and other nations are now performing?
What is data eye in the sky?
Which web business model means making money by selling what you know about your users?
What is selling data?
Botnets are also known as?
What are Zombie computers?
The software that supports a computer's basic functions, such as scheduling tasks, executing applications, and controlling peripherals.
What is an operating system?