Social Listening Basics
What is AI social listening?
A) A method of spying on your ex’s social media activity
B) Using AI to monitor and analyze social media conversations
C) An advanced hearing aid for robots
B) Using AI to monitor and analyze social media conversations
Which AI tool can be used for social listening?
A) Hootsuite
B) Brandwatch
C) Sprout Social
D) All of the above
D) All of the above
How did Starbucks use AI-powered social listening?
A) To decide which drinks to make extra complicated
B) To predict the next viral Pumpkin Spice Latte
C) To analyze brand mentions, sentiment, and impressions
C) To analyze brand mentions, sentiment, and impressions
What is a major con of AI-powered social listening?
A) AI-generated dad jokes in brand replies
B) It only works if your brand is interesting
C) It allows brands to stalk customers legally
C) It allows brands to stalk customers legally
Potential data privacy concerns.
Which of the following is NOT a core function of AI-powered social listening?
A) Sentiment analysis
B) Predictive analytics
C) Teaching AI how to be more emotionally available
C) Teaching AI how to be more emotionally available
What should brands consider when selecting a social listening tool?
A) Data coverage, ease of use, and price
B) If it can generate memes
C) Whether it writes replies to customer complaints automatically
A) Data coverage, ease of use, and price
What kind of ROI improvement do companies see with good social listening?
A) 17% higher customer satisfaction
B) A lifetime supply of internet clout
C) Five-star reviews on every platform
A) 17% higher customer satisfaction
Why might AI social listening ghost you when you need it most?
A) It decides to take a digital detox
B) Trends change too quickly for it to keep up
C) It gets emotionally overwhelmed by Twitter drama
B) Trends change too quickly for it to keep up
What is sentiment analysis in AI-powered social listening?
A) AI automatically deleting all negative comments to protect a brand’s reputation
B) It allows brands to create fake positive reviews legally
C) AI detecting whether social media posts are positive, neutral, or negative
C) AI detecting whether social media posts are positive, neutral, or negative
Which of these IS a source AI social listening tools analyze?
A) TikTok videos and podcasts
B) Blogs and online forums
C) Private emails and direct messages
B) Blogs and online forums
AI social listening tools do not have access to private or encrypted communications due to privacy laws
What is one way AI-powered social listening helps companies handle crises?
A) Detecting spikes in negative sentiment early
B) Automatically deleting all negative posts about the brand
C) Monitoring CEO tweets for potential PR disasters
A) Detecting spikes in negative sentiment early
What’s a sign AI social listening might be leading you astray?
A) Over-reliance on data without human insight
B) Tells you to invest all your ad money in MySpace
C) Makes all your marketing campaigns about AI itself
A) Over-reliance on data without human insight
Human creativity and emotional intelligence is irreplaceable.