Social Marketing Basics
This is the main goal of social marketing.
behavior change for public good
The four key elements of marketing mix.
Product, Price, Place, Promotion
After the campaign, you collect survey data, analyze behavior changes, and adjust your approach for the next rollout.
gather feedback
This is the ability to use digital spaces safely and responsibly.
digital citizenship
This term refers to parents sharing children’s content online.
sharenting
Social marketing is distinct from digital marketing because the beneficiary is not a ____.
Business
This “P” refers to where or how the audience accesses the intervention.
Place
You show your campaign posters to a group of teens and ask if the message makes sense or feels relatable before launching.
develop and test (pre-testing)
One key trait of digital citizens when sharing information.
fact-checking sources
This country passed a law protecting children’s image rights in 2024.
France
Audience Segmentation
term describes dividing a population into groups like "urban" or "elderly" to tailor a message.
This “P” includes emotional, social, or time-related barriers.
Price
Your anti-smoking campaign is officially launched across social media, schools, and community centers.
implement
This percentage of people expect brands to fight misinformation.
93%
This UN article gives children the right to express their views.
Article 12
True or False: Social marketing can use "coercion" or "fines" to make people change. Why?
False—it must be voluntary
This refers to what is being offered
Product
Your team is deciding whether to use Instagram, school posters, or TikTok videos to reach your target audience.
select channels and materials
This initiative in Canada builds resilience to misinformation.
Digital Citizen Initiative
Sharing children’s photos online can lead to this long-term risk.
digital footprint
Name the 6th and final step of the social marketing workflow.
Gather feedback to refine the program
This “P” involves messaging strategies and communication channels.
Promotion
Your team is meeting to define the goal of reducing vaping among teens and outlining your overall mission and objectives.
plan the strategy
A public health team creates a viral campaign encouraging vaccination. While effective, it uses emotional fear-based messaging and collects user data without clearly explaining how it will be use…. What are the ethical implications
digital ethics, privacy, and responsible communication in digital citizenship
Half of content on harmful forums reportedly comes from this source.
parent-shared images