The group(s) of individuals that your social marketing program seeks to reach and influence. This group is a selected portion (or segment) of a larger population that is directly affected by the health problem.
What is target population?
100
document developed by the group at the first meeting
What is group rules?
200
refers to the financial, emotional, psychological, or time investment costs or barriers that the audience members face in making the desired behavior change.
What is price?
200
Connery and Voh
What is name of groupwork book?
300
the behavior change itself can be viewed as the product of the social marketing intervention.
What is product
300
raises objections to new ideas and brings up old ideas
What is blocker?
400
Includes the communication messages, materials, channels, and activities that will effectively reach your audience to promote the benefits of the behavior change,
What is promotion
400
The ???????? of the project is to address(health need) in (what population) by (changing what behavior).
What is purpose?
500
??????? is where and when the target audience 1) will perform the desired behavior, 2) will access program products/services or 3) is thinking about your health or safety issue.
What is place?
500
Audience Member gives:
$10
Time
Momentary discomfort
Audience Member gets:
An immunization
Freedom from illness in the future
Freedom to travel
Ability to go to school