Platform Power Moves
This Instagram feature launched in 2016 and allowed users to share photos and videos that disappear after 24 hours.
What is Instagram stories?
This chicken sandwich rivalry blew up in 2019 when this fast-food chain tweeted "y’all good?" to poke fun at Popeyes after launching its own chicken sandwich.
What is Chick-fil-a?
This debate caused the biggest divide of social media in 2015.
What is the gold and blue dress?
This dating app's recent campaign used the slogan "It Starts with Swipe"
What is Tinder?
This hashtag, first used in 2013, became the face of a movement to raise awareness about police brutality and racial injustice.
What is #BlackLivesMatter?
In 2020, LinkedIn rolled out this feature to help users find job opportunities and network more effectively through personalized recommendations and alerts.
What is LinkedIn job alerts?
In 2017, this soda company lost a taste-test challenge to Pepsi and had to endure a series of social media posts from their rival celebrating the victory.
What is Coca-Cola?
This movie created the “Cups” song trend.
What is Pitch Perfect?
This streaming service's 2023 campaign used the slogan "Unplug and Recharge"
What is Netflix?
This popular weekly hashtag trend involves sharing nostalgic photos or memories from the past.
What is #ThrowbackThursday?
In 2022, Twitter introduced this feature to allow users to add more context to their tweets by including a prompt for additional information or explanations.
What is Twitter threads?
This fast-food chain ignited a Twitter feud with McDonald's by tweeting, "Today, we asked the McDonald's Ice Cream machine how it's doing. Response: it's broken."
What is Wendy's?
This mobile game disturbed lots of classrooms with its infuriating difficulty and led to permanent removal from the app store.
What is flappy bird?
This social media platform's 2024 campaign focused on mental health awareness with the hashtag #MindfulMoments
What is Instagram?
This was a popular hashtag trend in 2014 that promoted awareness for ALS.
What is #IceBucketChallenge?
This feature, launched in 2020, allows TikTok users to create and share short music videos and lip-syncs with viral audio clips and effects.
In 2017, this candy brand trolled Skittles with the tweet, "In the battle between fruity vs. chocolatey, we win every time."
What is M&M's?
This 2018 trend involved people jumping out of a car and dancing to a commonly known song.
What is Keke do you love me?
What is "In My Feelings" trend?
This car manufacturer’s 2024 campaign featured the slogan #DriveTheFuture
What is Ford?
After the 2018 mass shooting at MSD this became a widely used hashtag in support of a student-led movement advocating for stricter gun laws.
What is #NeverAgain?
This marketing strategy involves creating challenges or trends that encourage users to participate and generate user-generated content, often with branded hashtags.
In 2020, these two pizza giants threw shade at each other on Twitter, with one claiming "Better Ingredients" and the other reminding them who had better delivery times.
What is Papa Johns and Dominos?
This viral 2013 trend involved groups of people performing a wild dance after a sudden beat drop in a song, often starting with one person dancing alone before everyone joins in with exaggerated moves and costumes.
What is Harlem Shake?
This online marketplace’s 2023 campaign used the slogan #DiscoverTheUnique
What is Etsy?
This is the number 1 trending hashtag on TikTok right now.
What is #HenryDanger?