Colour Psychology
Which colour is often associated with calmness and serenithy?
Blue
Which platform is best of short-form video content?
Tik Tok
What does KPI stand for?
Key Performance Indicator
What is the follower range for a nano influencer?
1k to 10K followers
What is the first step in creating a social media strategy?
Set clear goals
What colour is commonly linked to feelings of passion and energy?
Red
What is the prmary social media platform for professional networking?
What is Engagement Rate?
The percentage of interacgtions like likes, comments, and shares
Which influencer type has 10k -100k followers?
Micro influencer
Name two social mediia platforms best for b2b marketing.
Linkedin, Twitter
Which colour is typically associated with nature and growth?
Green
What is a brand collaboration on Instagram?
When two brands co0crfeate content together for exposure
How do brands track Return on Investment (ROI) for an influencer campaign?
Revenue generated vs campaign cost
Why do brands prefer micrfo-influencers over celebrities?
Higher engagement and authenticity
What is a content calendar used for in social media marketing?
Scheduling and organizing posts
What cooour is often used to signify warning or caution?
Yellow
What is UGC and why is it valuable?
User Generated Content: It's seen as more authentic and trusted by consumers
What does CTR stand for and why is it important?
Click-Through Rate; it measures how many people clicked on a link in a post
What type of influencer is thypically a thought leader or expert in a specific field?
Industry Expert/Thought Leader
What type of content typically get teh most engagement?
Videos and interactive content
Which colour is frequently linked to luxury and sophistication?
Black
What's the main difference between organic and paid social media marketing?
Organic is unpaid, while paid involves ads and sponsored content
What tool helps monitor brand mentions and social sentiment
Social listening tools like Hootsuite or Sprout Social
What is th emain benefit of partnering with a mega influencer?
Massive brand exposure to a broad audience
Name three key elements of an effective social media campaign
Consistency, engagement, quality content