Metrics
What is this metric called?
The total number of unique individuals who have seen your content on a platform.
Reach
What kind of post usually performs better?
A graphic promoting an event or an album of photos promoting the event?
Album of Photos
What do you or your club struggle with when it comes to social media?
Give a truthful answer here and you get the points.
Give an example of a good social media post.
Greg to decide if good answer.
What type of content do customers say is the most engaging?
Photos
Long-Form Video
Short-Form Video
Graphics
Short Form Video - 66% (a minute or less)
What is this metric called?
The total number of times a piece of content, like a post or ad, is displayed on a user's screen, regardless of whether they interacted with it
Impression
What kind of post usually performs better?
A singular photo or an Instagram reel?
Instagram Reel
Does your club talk about social media in weekly meetings?
Answer truthfully and get the points.
Give an example of a bad social media post.
Greg to decide if good answer.
How many social media users are there worldwide?
5.22 Billion
5.22 Million
52.2 Million
52.2 Billion
5.22 Billion
What is the metric called when someone interacts with your content?
It can include likes, comments, shares, and more.
Engagement
Is it better to post a blurry photo or not post at all?
Not at all. We should always be able to post good photos, but if it's a blurry photo, we would rather not post at all. It isn't a good look for our brand.
What does Greg send out every two weeks?
Social Media Newsletter/Email
Use this to get ideas to post, etc.
Give an example of a social media post that went viral in real life. Doesn't have to be club related.
Any viral example in real life.
BJGC ASMR Example
What is this called?
The practice of looking for products, information, brands or anything else directly within a social media platform.
Social Media Search
Which course in the BJL portfolio has the most followers on Instagram?
Bobby Jones Golf Course
Give me an example of a good Instagram Reel idea.
Greg decides if this answer is good enough or not.
What does Greg send by the 10th of every month to every club?
Look at this and use it. See what performed well, etc.
Who has the most followers on Instagram in the world?
Cristiano Ronaldo
How much does average person spend on social media per day?
52 Minutes
212 Minutes
313 Minutes
143 Minutes
143 Minutes