Platforms
This social media platform was originally limited to 140-character messages
What is Twitter (X)?
“Stories” disappear after this many hours.
What is 24 hours?
Someone with a large following who promotes products is known as this.
What is an Influencer?
This video app uses the “For You Page” (FYP) to suggest content.
What is TikTok?
Avoid sharing this type of personal number on social media.
What is phone number or SSN?
Owned by Meta, this app is known for sharing photos with filters and stories.
What is Instagram?
Clicking this icon shows your approval of a post.
What is the like button or heart?
This term refers to monetizing content through paid brand deals.
What is sponsored content? (Sponsorship)
Engagement metrics that influence algorithms include likes, shares, and this.
What are comments?
This setting allows only approved followers to see your posts.
What is Private or Privacy Settings?
This video-sharing platform popularized dance challenges and short lip-sync clips.
What is TikTok?
A "blue checkmark" next to a username typically indicates this.
What is a verified account?
A micro-influencer typically has under this number of followers.
What is 100K?
This is the term for content shown based on your interests.
What is personalized feed or algorithmic feed?
Social media companies use this to remove harmful or abusive content.
What is content moderation? (Restrictions)
LinkedIn is primarily used for this type of networking.
What is professional or business networking?
This term describes a rapid increase in content visibility.
What is going viral?
FTC regulations require influencers to use this hashtag when posting paid content.
What is #ad?
This term describes when a platform reduces a post’s visibility.
What is Shadowbanning?
This security feature sends a code to your phone or email to confirm your identity when logging in from a new device.
What is two-factor authentication?
This platform, launched in 2003, was one of the first social networks but declined after Facebook’s rise.
What is MySpace?
This social media feature lets users broadcast live video to their followers in real time.
What is livestreaming?
This phrase describes the percentage of an influencer’s followers who actively engage with their content through likes, comments, or shares.
What is engagement rate?
This term describes the measure of how long a user spends watching a video, which platforms use to rank video content.
What is watch time?
This type of software is designed to detect, prevent, and remove malicious programs that can steal your data or harm your device.
What is antivirus software (or anti-malware)?