Cool Statistics
Notable Moments
Guidelines
B2B Platforms
100

In which year did Facebook pass one billion users?

Facebook signed up its one-billionth user in 2012, on September the 14th, to be precise

100

What was the most liked photo of all time on Instagram?

The egg

100

Which social media platform is most effective at generating B2B leads?

LinkedIn

100

Do business decision-makers spend more or less time on Facebook than the average user?

More, by 74%

200

What percent of the world's population uses social media?

42% of the world’s population use social media

200

In which year did Facebook release its ‘Reactions’ emojis?

Facebook Reactions were released on February 24th, 2016

200

What's something that a community manager should always make sure to do?

Respond to questions and concerns on the social media page

200

How many users visit at least one business profile on Instagram daily?

200 million

300

In 2019, how many people were using social media, worldwide?

3.8 billion people were using social media in 2019

300

What was Snapchat called when it was first created?

Picboo
300

How much should you budget for social media?

5-10% of your marketing budget

300

What is the most effective content format on LinkedIn?

PDF

400

What is the most popular social media platform and what percentage of U.S. adults are active users?

Active users are those that have logged into Facebook during the last 30 days. Roughly two-thirds of U.S. adults (68%) now report that they are Facebook users

400

Name 3 celebrities in the Oscars selfie of 2014

Peter Nyong'o, Kevin Spacey, Angelina Jolie, Bradley Cooper, Meryl Streep, Channing Tatum, Lupita Nyong'o, Jennifer Lawrence, Brad Pitt, Julia Roberts, Jared Leto

400

How often should a company post on social media to stay engaged with their audience?

To stay engaged with your audience, start with at least one post per week on each social media platform. Most companies post at least 2-3 times per week and up to once-per-day.

400

Facebook Live drives __x more engagement than regular video

6

500

How many people downloaded the TikTok app in 2019?Overall?

TikTok was downloaded 738 million times in 2019. TikTok has been downloaded a total of 1.5 billion times in all, making it the seventh-most downloaded app of the 2010s

500

What was the first video posted on YouTube called?

The first video posted on YouTube was called ‘Me at the Zoo’. It was posted April 23, 2005 and featured YouTube’s co-creator, Jawed Karim

500

What types of content generates brand awareness?

Brand awareness content may include content that…

  1. Features your people, place, products, & process.
  2. Keeps a consistent visual voice by incorporating your brand identity (colors, assets) and a signature style.
  3. Highlights and educates customers on the problems you solve.
500

What is the "lifespan" of a Tweet?

A tweet’s half-life is only about 18 minutes. It reaches 75% of its maximum reach within 3 hours and then starts to decline rapidly.

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