Unit 1
What is brand awerness?
The extent to which a target audience is familiar with a brand and recognizes it.
What is content marketing?
A lifestyle brand creating blog posts and social media posts about healthy living and wellness, in order to educate their audience and build trust with them.
Why is creating engaging and educational content important?
Creating content that is both engaging and educational can help companies establish themselves as thought leaders in the healthcare and wellness space.
What is compliance?
Compliance is an essential aspect of food and beverage marketing on social media.
What is E-commerce marketing?
E-commerce marketing on social media is the use of social media platforms to promote and sell products or services online.
What is an example of engagement?
A company using social media to interact with customers, build community, and increase customer loyalty through user-generated content and branded social media challenges.
What are some forms of content on social media?
Blogs, infographics, video content, images
What is a example of engaging content?
A short video that demonstrates a series of exercises that can be done at home without any equipment.
What is food styling in marketing?
Food styling is styling the food for content to make it more visually appealing?
How big is the travel and tourism industry?
In terms of its contribution to the global economy, the travel and tourism industry accounted for 10.4% of global GDP in 2019, and is projected to grow by 4% annually over the next decade.
What are the 4 benifits of using smart goals?
Clarity, Focus, Accountability, Affective decision making
What can make a good Tik Tok?
Short-form lip sync, skits, music and meme-related videos.
Why can utalizing influencer marketing be important?
Influencer marketing can help reach a wider audience and build trust with potential customers.
How is user generated content used with food?
User generated content courages your followers to share their food and beverage images and experiences using your products or recipes.
What are 2 noticable things that make up a social media page?
Profile picture and header image
What are analystics?
the process of collecting, measuring, and analyzing data to better understand social media marketing performance.
What is the first step to setting content marketing goals?
DEFINE YOUR TARGET AUDIENCE!
What is leveraging user generated content?
Leveraging user generated content is encouraging customers to share their experiences and thoughts on healthcare and wellness products and services can help build trust and credibility for a brand.
What is a major mistake in food marketing?
What do hashtags do?
When you add a hashtag to your social media post, you create a link to all other posts that also use that hashtag. This makes it easier for people to discover and engage with your content, and for you to reach a wider audience beyond just your followers.
What are some popular tools for tracking and measuring social media marketing success?
Google analytics, Facebook insights, Hootsuite analytics, Instagram insights.
What is an example of success metrics?
Engagement level
True or False?
Posting regularly and and engaging with followers can build your visibility and credibility for a brand
TRUE!
The food and beverage industry has spent..
$2.03 billion
What is a content calender?
A content calendar is a strategic document that helps a brand plan, organize, and schedule content for their social media channels.