Basics of Social Media Advertising
What is social media advertising?
a) Posting free content online
b) Paying to show ads on social platforms
c) Sending emails to customers
d) Creating memes for fun
b) Paying to show ads on social platforms
What does audience targeting mean?
a) Showing your ad to random people
b) Showing ads to specific groups of users
c) Blocking users from seeing ads
d) Ignoring your audience
b) Showing ads to specific groups of users
What does CPC stand for?
a) Clicks Per Campaign
b) Cost Per Click
c) Campaign Per Customer
d) Conversion Per Cost
b) Cost Per Click
What is a creative in social media advertising?
a) The audience’s feedback
b) The visuals and text in an ad
c) The person designing the ad
d) The ad platform
b) The visuals and text in an ad
What is the first step in creating a social media ad campaign?
a) Define your objectives
b) Design the logo
c) Choose a random audience
d) Post memes
a) Define your objectives
Which of the following is a social media ad platform?
a) Google Docs
b) Instagram
c) Microsoft Excel
d) Wikipedia
b) Instagram
Which of these can be used for targeting?
a) User’s age and interests
b) Time of day only
c) Random numbers
d) Profile picture colors
a) User’s age and interests
What does CPM measure?
a) Cost Per 1,000 Impressions
b) Cost Per Month
c) Clicks Per Million
d) Conversions Per Metric
a) Cost Per 1,000 Impressions
Which of the following is an example of ad format?
a) Video, image, or carousel
b) Spreadsheet
c) Blog article
d) Billboard poster
a) Video, image, or carousel
What tool helps measure ad performance?
a) Analytics dashboard
b) Photo editor
c) Chat bot
d) Word processor
a) Analytics dashboard
What makes social media advertising different from social media marketing?
a) Advertising is paid, marketing is organic
b) Advertising is free
c) Marketing uses only hashtags
d) Both are identical
a) Advertising is paid, marketing is organic
Why is audience targeting important?
a) It helps reach the right people
b) It increases ad costs
c) It limits your visibility
d) It doesn’t affect success
a) It helps reach the right people
In which model do you pay when someone buys or signs up?
a) CPC
b) CPM
c) CPA
d) CPL
c) CPA
Why are visuals important in ads?
a) They attract attention quickly
b) They increase ad cost
c) They reduce engagement
d) They make the ad slower
a) They attract attention quickly
What is A/B testing?
a) Comparing two versions of an ad
b) Testing two audiences at once
c) Running two hashtags
d) Changing ad colors only
a) Comparing two versions of an ad
What is the main goal of running paid social media ads?
a) To waste money
b) To reach and influence a target audience
c) To post personal photos
d) To avoid engagement
b) To reach and influence a target audience
What can happen if you target the wrong audience?
a) The ad becomes viral
b) You waste your budget
c) You get more likes
d) The ad goes to trending
b) You waste your budget
What helps advertisers control how much money they spend daily?
a) Hashtags
b) Daily budget setting
c) Random timing
d) Engagement rate
b) Daily budget setting
What is a Call to Action (CTA)?
a) A short message that tells users what to do
b) A photo caption
c) A background color
d) A video length
a) A short message that tells users what to do
What does engagement mean?
a) People interacting (liking, commenting, sharing) with your ad
b) People ignoring your ad
c) Posting the ad again
d) Changing the design
a) People interacting (liking, commenting, sharing) with your ad
Why is social media advertising cost-effective?
a) Ads are always free
b) It targets the right people with a smaller budget
c) It uses physical posters
d) It requires no strategy
b) It targets the right people with a smaller budget
Which feature allows advertisers to retarget people who visited their website before?
a) Click tracking
b) Retargeting campaigns
c) Hashtags
d) Ad-blocking tools
b) Retargeting campaigns
Which model is best for brand awareness campaigns?
a) CPC
b) CPM
c) CPA
d) CPL
b) CPM
Which tone usually performs best in social media ads?
a) Cold and formal
b) Funny, emotional, or relatable
c) Robotic
d) Complex and academic
b) Funny, emotional, or relatable
Why should advertisers monitor and adjust their ads?
a) To improve performance using real-time results
b) To confuse the audience
c) To waste the budget
d) To delete old posts
a) To improve performance using real-time results