Vocabulary
The use of Social Media Platforms to promote a product, service, or brand is called?
Social Media Marketing
What is a Content Calendar and what are some benefits of using one?
A strategic document that helps a brand plan, organize, and schedule content for social media channels.
Increased Engagement
More consistent posting
Better Planning
What are infographics?
Visually appealing graphics that present info in easy to understand way.
What is UGC?
User-Generated Content. A way for users to engage with brands.
What is compliance and why is it important in food and beverage marketing on social media?
Companies need to be aware of and adhere to relevant laws and regulations related to advertising and marketing their products.
The level of interaction and involvement a target audience has with a brand, including likes, comments, shares, and other forms of interaction is called?
Engagement
What types of content do good on Instagram VS TikTok?
Instagram:
Influencer takeovers - Partnering with an influencer to take over the brans account and showcase their products
User generated content - Encouraging followers to share their own content using a hashtag
BTS - Sneak peek of behind the scenes
Lifestyle Content - Showcase in lifestyle context
TikTok
1. Short Form lipsync and dance videos
2. Funny and comedic
3. DIY tutorials and life hacks
4. Music and meme related videos
5. Product demonstration and unboxing videos
6. Travel vlogs and destination highlights
7. Trending challenges and #
True or False:
SEO-Friendly content includes irrelevant keywords, wrong structure, and no header tags to help search engine optimization.
FALSE!
SEO-Friendly should have relevant keywords, right structure, and header tags appropriately to help search engine optimization.
Reviews
Testimonials
Posts
Photos and Videos
The what has strict guidelines for advertising and promotion of healthcare products?
What are KPIs?
Key Performance Indicators
What is Content Marketing?
A brand creating blog posts and social media posts about relevant subjects, in order to educate their audience and build trust with them.
Why should you use Key Topics and Themes in your Social Media Marketing?
Improved brand image - When a brand consistently focuses on certain themes and topics, it reinforces its brand identity and helps to create a stronger connection with its audience.
Increased audience engagement - By having a clear focus, the content created is more relevant to the target audience, leading to higher engagement and interaction.
Better ROI - Consistently focusing on key themes and topics can help a brand to create more targeted and effective content, leading to a better return on investment.
How is UGS cost-effective?
Brands can leverage the content created by their customers, rather than creating their own content from scratch.
What is E-commerce Marketing on Social Media?
The use of social media platforms to promote and sell products or services online.
What things might you consider when defining your target audience?
Demographics
Psychographics
Behavioral trends
Segmenting
Examples of KPIs?
Engagement rate, reach, CTR (click through rate), conversion rate, CAC (customer acquisition cost), ROAS (return of investment on campaign), sentiment, and follower count of social media
If I have a sports car brand account on social media, should I be tailoring my content to target the average family consumer?
NO!
You should use relevant content that will attract customers interested in your product or service. So this person should target the average enthusiast or sports car buyer.
What are some ways to encourage UGC?
Create a branded hashtag - Encourage customers to use a branded hashtag when sharing their experiences on social media. This helps to create a sense of community and makes it easier for brands to track UGC.
Host a contest or giveaway - Offer incentives for customers to share their experiences with a product or service. This could include prizes, discounts or recognition on social media.
Share UGC on brand channels - Share user-generated content on brand channels to showcase the experiences of real customers and build credibility.
Engage with UGC - Engage with users who share UGC to show that their contributions are valued and appreciated.
What apps are best used within the Travel and Tourism industry and why?
A. Instagram - Highly visual platform, especially popular among millennials and gen z, stories, reels, IGTV.
Pinterest - Visual platform, ideal for promoting travel destinations and experiences, users can save places they want to go.
Youtube - Video based, virtual tours, travel vlogs,
TikTok - Short form videos, popular with younger audience, create fun and engaging content.
Define Content creation vs. content curation:
Content creation: process of producing original content for social media
Content curation: Process of finding and sharing existing content relevant to your target audience.
How does UGC increase engagement?
When potential customers see positive reviews, testimonials or social media posts from real users, they are more likely to trust and engage with a brand.
Why use influencer marketing?
Help reach a wider audience and building trust with potential customers
How can UGC go wrong?
Offensive/Inappropriate Content
Copyright Infringement
Low-Quality Content
Misrepresentation
Explain Seasonal and Trending Content.
Creating seasonal content is an effective way to stay relevant and engage with your audience throughout the year. You can create content around seasonal ingredients and themes, such as pumpkin spice in the fall or grilling recipes in the summer.
Trending content is another effective way to stay relevant and engage with your audience. You can create content around food and beverage trends, such as veganism, keto diets, or mocktails.