Types of Media
An online service, site or mobile app that allows people to interact and be social.
What is "social media"?
The Actual number of unique people who view or access a particular website or advertisement.
What is "reach"?
Any content a business or individual creates and posts themselves.
What is "Owned Communication"?
Online services that allows you to create or upload content and interact with users who read the content. For example: Microblogs
What is "social media publishing"?
The number of comments per post on a social media channel.
What is "conversation rate"
The use of the world wide web technology and design that allows for two way communication between site owner and consumers.
What is "Web 2.0"?
The number of times a piece of content is displayed
What is "impression"?
When customers are liking, commenting and sharing a company's post about a new product.
What is "engagement"?
Online services that group individuals with common interests or goals into specific groups/communities. Facebook and Instagram are examples.
What are "social networks"?
The number of shares per post.
What is "Amplification rate"?
Type of media that involves push/one way communication methods, like magazines or books/radio or old television.
What is "traditional media"?
The number of places a particular piece of content is made available
What is "distribution"?
Also known as organic marketing, if consumers like the product they share it with others.
What is "Earned Communication"?
Refers to services that allow users to manage content links they find on the internet.
What is "social collaboration"?
The number of likes per post on social media that will show sentiment.
What is "applause rate"?
The DECENTRALIZED form of the internet where people enjoy control over their data. Users create and maintain their content.
What is "Web 3.0"?
The Potential audience for a piece of content; Your total number of followers plus the number of followers for each person who shares the content.
What is "exposure"?
A digital currency that uses encryption to secure transactions and operates without a central authority.
What is "cryptocurrency"?
Using social interaction to help sell products.
What app is often used for transfer of online currency?
What is "coinbase"?
Refers to the early stage of the Internet when websites were static.
What is "Web 1.0"?
How long the content exists or can be accessed
What is "Permanence"?
Paid advertising tools on social media that will display content to other people on the site you might not otherwise see it on.
What is "Paid Communication"?
Services that include virtual worlds and online games that have social features included in them.
Adding keywords to content...like photos or posts to describe and organize it.
What is "tagging"