Social Media Usage
Clocking in at 33 minutes, this is the amount of time an average user spend on this platform daily.
What is the average time a user spends on Facebook each day?
68% of US Adults use this platform
What is Facebook?
81% of small and medium businesses are utilizing this form of marketing and digital communication.
What percentage of small/medium businesses social media?
This social networking site gained traction with teenagers and young adults; in 2003 had one million users sign up in the first month. In 2006 it was the most visited website on the planet.
What is MySpace?
This is a measure of the percentage of users that click on your post or ad.
What is CTR?
This amount of time clocks in at a little over two and a half hours a day, or 147 minutes.
How many minutes does an average person spend on social media each day?
3.96 billion people in the world currently utilize this mode of communication.
How many people are using social media in the world?
On the border between big and b-list, this smaller top platform focuses on careers and business connections.
What is Linkedin?
In a sense, social media has evolved from this direct information exchange, invented in 1844.
What is the telegraph?
This social media metric tells you how many unique people have seen your post or ad.
What is reach?
This platform boasts the most engagement, with 81% engagement vs Facebook's 8%.
What is Instagram?
There are 300 hours of footage uploaded to this platform every minute.
What is YouTube?
90% of Instagram users do this.
What is the percentage of Instagram followers that follow a business?
The first social networking site of its kind to attain one million users.
What is Friendster?
This is the numeric unit used to measure the progress of your social marketing strategies and campaign goals.
What are KPIs?
500 million people participate in this photo sharing option, that disappears from your profile in 24 hours.
How many people are using Instagram stories each day?
There are 95 million images uploaded to this platform each day.
What is Instagram?
This platform is responsible for a quarter of all ad spending.
What is Facebook?
Launched in 2005 by a Massachusetts native, this platform began as a new-sharing platform but has transformed into a combo of news and social commentary site.
What is reddit?
Also known as split testing, this form of advertising measures two social media posts or ads against each other to see which performs best.
What is A/B testing?
There are just over 60 billion messages sent each day on these two popular messaging apps.
How many WhatsApp and Facebook Messenger messages are sent each day?
There are an estimated 270 million of these on Facebook.
What is the estimated number of fake Facebook profiles?
Projected at $173 million, this has increased 17% YoY.
What is the projected ad spend on social media for all of 2022?
The year was 1980...
What year was the world wide web created?
This term refers to how many times an ad was shown to the average user in your target audience.
What is frequency?