Marketing Foundations
This "P" focuses on where and how customers receive a product
Place
This type of marketing uses online tools and platforms to reach customers.
Digital Marketing
This stands for Search Engine Optimization.
SEO
This is the desired customer action marketers want users to take.
Conversion
This metric counts how many times an ad appears.
Impressions
These are the four main Ps of marketing.
Product, Price, Place, Promotion
This type of marketing uses non-paid methods to reach audiences.
Organic Marketing
These are strategic words or phrases people search online.
Keywords
Social media ads can target users based on these factors.
Demographics
Interests
Location
Behaviors
This metric counts unique viewers.
Reach
This term refers to the people most likely to buy a product.
Target Market
A company website or company Instagram page is this type of media.
Owned Media
These links between websites help improve authority and SEO.
Backlinks
This pricing model charges advertisers for each click.
CPC
One person sees an ad five times. This metric equals five.
Impressions
This is the difference between a marketing strategy and a marketing plan.
Strategy = overall game plan
Plan = written actions/timeline/objectives
This term describes buying and selling products online.
E-Commerce
This marketing method uses both organic and paid methods to improve search visibility.
SEM
This pricing model charges per 1,000 impressions.
CPM
This metric measures audience interaction through likes, shares, and comments.
Engagement Rate
A company selling concert tickets is primarily marketing this category.
Experience
Explain the difference between paid and earned media.
Paid = company pays
Earned = unpaid attention/publicity
Search ads are often effective because they take advantage of this customer behavior.
Purchase Intent
This bidding strategy aims to maximize return on ad spend.
Value-Based Bidding
A company receives:
Identify two possible problems and one solution.