Post Formats
A post format that allows users to share multiple photos or videos within a single, swipable, or clickable unit.
What is a carousel?
This important element goes on the last slide of a carousel.
What is CTA (call to action)?
Fix this graphic quote.
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Maximum hashtags recommended per social post.
What are maximum 3 hashtags?
Name two common “AI-ism” to flag in copy.
Short rhetorical questions or formulaic three-item lists; em dashes; overly polished phrasing; emojis as bullet points.
Type of text formatting allowed in posts.
What is plain? Bold, italics, and formatted bullet points are not allowed.
Name some important elements for a carousel opening slide.
Bold text, short title, eye-catching image, capture curiosity, hook quickly.
What's wrong with this graphic?
Numbernof emojis recommended for social posts.
What is 1–2 emojis?
Name a quick way to make AI text sound human.
Read it out loud and remove canned phrasing.
Recommended aspect ratio for vertical short video format.
What is 9:16?
Name two rules for carousel slide copy quality.
One key idea per slide; limited text, bold concise headlines; supporting images; balance between text and images.
Fix this headline for social media: Workplace productivity is crucial. Here’s how to think about it.
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Name two “no-nos” for social assets.
Links on images, salesy/marketingy language, & overuse of AI-isms.
Best guardrail for AI use:
A) Ignore
B) Create an “AI-isms” blocklist & review
C) Delete every AI line
What is B - create a doc of AI-isms and actively remove them?
Recommended aspect ratio for carousels.
What is 4:5? Also valid 1:1 but not as common.
True or False: It’s fine to treat a carousel like a mini SEO blog and paste long paragraphs.
What is False? Carousels should be concise, not blog dumps.
What's wrong with this animated graphic?
Slides move too fast and text isn’t readable.
Name a pre-submit micro-check that prevents “post copy = slide copy” redundancy in carousels.
Ask “Does the caption add something new (example, data, prompt) or simply repeat the slide?”
If repeat → rewrite.
True/False: It’s fine to use em dashes and short rhetorical questions liberally; they aren’t flagged.
What is False? Em dashes and certain rhetorical patterns are flagged as AI-isms?
Difference between a carousel and animated explainer.
What is user-controlled slides vs. autoplay animation?
Name the ideal carousel structure.
Hook slide → context/pain point → 3–6 education slides → bonus/recap → CTA
Fix the “link in bio” CTA.
“Save this,” “Comment ‘Template’” or “DM me for the template”
Name one QA step before client approval.
Preview on mobile and desktop to ensure readability and alt text + readable contrast.
Name one practical fix for voice if the post feels “neutral” and bland.
Add a distinct voice/character, specific example, anecdote, or client jargon.