Platform Strategy
Which platform is best suited for real-time updates, campus alerts, and live event coverage?
What is X?
True or False: Hashtags are still the primary driver of reach on Instagram.
What is False?
(Hashtags are no longer the primary driver of reach on Instagram. Instagram now prioritizes behavior-based signals, especially watch time, shares, saves, and comments.
What type of Instagram post is best for step-by-step information or multiple event details?
What is Carousel?
Which metric tells you how many unique users saw a post?
What is Reach?
A campus event is canceled due to weather. Which platform should be updated first?
What is X? (and Instagram Stories shortly after)
Which platform typically performs best for long-form captions, event recaps, and sharing links?
What is Facebook?
On Instagram, what typically hurts reach more: posting too often or inconsistent posting?
What is inconsistent posting?
What’s one reason Reels often outperform static posts for campus content?
What is they’re pushed to non-followers via the Explore/Reels feed?
What metric best shows how engaging your content is relative to how many people saw it?
What is engagement rate?
An event had a great turnout. Which platform is best for a next-day recap post?
What is Instagram or Facebook?
Instagram prioritizes which two content formats most heavily currently?
What are Reels and Carousels?
What user action signals to Instagram that a post is valuable and should be shown to more people?
Saves or shares
What is the main purpose of a hook in the first 3 seconds of a Reel or first line of a caption?
What is to stop the scroll and keep viewers watching/reading.
If a post has high reach but low engagement, what does that usually indicate?
What is the content didn't resonate or generate interaction?
A post receives a negative comment criticizing the event. What’s the best first step?
What is escalate to a supervisor before responding?
What is one strategic reason not to post the exact same caption across Facebook, Instagram, and X?
What is each platform has different audience expectations, character limits, and content performance behaviors.
Why do native uploads (videos uploaded directly) usually outperform shared links on Facebook?
What is platforms prioritize keeping users on their app?
Why are behind-the-scenes or “day in the life” posts effective for university accounts?
What is they humanize the brand and increase relatability and trust?
What Instagram metric would you check to see if people found your content valuable enough to reference later?
What is Saves?
You’re promoting a resource fair with multiple departments. What content format works best?
What is a Carousel or Story sequence?
For a campus event happening in 30 minutes, which platform combo would maximize immediate awareness and why?
What is Instagram Stories + X (Stories for visibility to followers, X for real-time updates and shares)
On X, what posting behavior is most likely to increase visibility during a live event?
What is posting frequent, timely updates and engaging with replies/retweets in real time?
You have only one post to drive students to attend an event tomorrow. Which platform and format do you choose and why?
What is Instagram Story or Reel due to immediacy, visibility, and student usage patterns?
Two Instagram posts have similar reach. Post A has significantly more saves, while Post B has more likes. Which post is more valuable to long-term performance and why?
What is Post A?
(Because saves signal high-value content to the algorithm and increase the likelihood of future reach and rediscovery)
A Reel is performing well. What is one smart action to take within the first hour?
What is respond to comments and share it to Stories to boost momentum.