Branding Basics
the unique identifiers and values associated with a product, service, or company
What is a brand?
the process of promoting and selling products or services, and what are the primary objectives companies aim to achieve through marketing efforts
What is marketing?
founded in the early 2000s this platform is considered the pioneer of modern social networking
What is My Space?
This is the practice of creating and distributing valuable content to attract and engage a target audience
What is content marketing?
The metrics used to measure the success of social media efforts and strategies.
What are key performance indicators (KPI)?
refers to the extent to which consumers are familiar with a brand
What is brand awareness?
the identified groups of consumers most likely to purchase your product or service
What is my target audience (market)?
This strategy involves collaborating with individuals with a strong online following
What is influencer marketing?
This helps businesses improve their online visibility, attract organic traffic, enhance website ranking on search engine results pages
What is SEO (search engine optimization)?
This refers to instances where a brand's name, products, or services are mentioned on social media or online platforms
What are brand mentions?
components, such as logos, colors, slogans, and values, contribute to creating a brand's distinct personality and recognition
What is brand identity?
product, price, place, and promotion
What are the 4 Ps of the Marketing Mix?
This is how businesses generate revenue through activities like ads, sponsored content, and e-commerce on social media sites
What is monetization?
This offers several benefits, including cost-effectiveness, targeted messaging, personalized communication, automation capabilities, measurable results, lead nurturing, customer retention, and driving conversions and sales.
What is email marketing?
These include reach, engagement (likes, shares, comments), click-through rates (CTR), conversion rates, follower growth, sentiment analysis, and ROI
What are key metrics?
it is crucial for a brand to maintain a uniform image and message across various marketing channels and touch points
What is brand consistency?
reaching out to customers versus attracting them through content and engagement
What is outbound and inbound marketing?
This refers to the total number of unique users who have seen a piece of content (such as a post, ad, or video) on a social media platform
What is social media reach?
This allows businesses to target specific audiences based on demographics, interests, and behaviors, amplify reach and visibility, drive website traffic, generate leads, increase brand awareness, and achieve marketing objectives through platforms like Facebook, Instagram, Twitter, and LinkedIn.
What is the significance of social media advertising?
It tracks brand mentions, customer sentiment, and competitor activities, thereby managing their brand reputation effectively
What is social media monitoring?
the level of customer devotion and repeat purchases towards a specific brand, and why is it important for companies
What is brand loyalty?
This plays a crucial role in marketing by providing insights and evidence-based strategies for businesses
What are data-driven decisions?
This refer to the quantifiable measures that assess how users interact with content on social media platforms.
These metrics include likes, shares, comments, clicks, retweets, mentions, and more
What is social media engagement metrics?
This focuses on improving the percentage of website visitors who take desired actions such as making a purchase, filling out a form, or subscribing
What is conversion rate optimization (CRO)?
This provides insights into audience behavior, content performance, campaign effectiveness, competitive analysis, ROI measurement, and optimization opportunities, helping businesses make data-driven decisions and improve their social media strategies.
What is social media analytics?