Social Media Platforms
A post that only lasts for 24 hours on a social media site is known as a
Story
Key _______ Indicator
Performance
Those who read blogs, listen to podcasts, watch videos, and generally consume media. This is the largest category.
Spectators
A company that wants to reach young people on social media (ages 18-24) should use what platform to reach them?
Instagram, Tiktok, Snapchat, or YouTube
Any tool or service that uses the internet to facilitate conversations is know as
Social Media
______ media include viral videos, retweets, comments on blogs, and other forms of customer feedback or online buzz resulting from a social media presence.
Earned
a subset of e-commerce that involves the interaction and user contribution aspects of social online media to assist online buying and selling of products and services is known as what?
Social Commerce
A company wants to launch a social media campaign, what is the first step they should do?
Define Objectives
One trend of social media is the rise of intentionally misleading content, this is known as
Fake News
_______ media include display advertising, paid search words, and other types of direct online advertising.
Paid
Those who produce and share online content like blogs, websites, articles, and videos.
Creators
Helen follows several blogs and is a frequent user of YouTube. She does not have her own website, and she almost never posts any comments on the sites she visits. She just enjoys reading and watching the content on popular sites. In this case, Helen would be best characterized as a
Spectator
What is Social Media Monitoring
the process of identifying and assessing what is being said about a company, individual, product, or brand is known as
______ media delivered through content marketing—such as videos, webinars, recommendations, ratings, and blog posts—help organizations develop deeper relationships with customers.
Owned
This group is also creating content, but only to facilitate communication. They want to express themselves through status updates.
Conversationalist
Marla, a 55-year-old woman, needs to move out of town. She wants to connect with some old school friends and stay in touch with former colleagues. Which of the following is Marla most likely to use for this purpose?
What is one of the reasons mobile marketing is a popular way to advertise
Low Barrier to Entry, Everyone has their mobile phone with them, It is measurable, Higher conversion rate etc.
Microsoft 365, and Google Docs are examples of ______ _____ ______
Integrated File Hosting
Those who post comments, ratings, and reviews of products and services on blogs and forums. They respond to status updates and are crucial to the other types of users.
Critics
Azra bought a Chef Air Fryer online. She is delighted to make her entire dinner in 20 minutes and have a very tasty meal with easy, quick clean-up. Azra posted her positive comments and review of the Air Fryer online on Facebook and on her blog. Which category of social media user applies to Azra?
Critic