Evolution of Social Media
Little icons you can text that display emotions.
What is an Emoji/Emoticon?
Marketing done over text.
What is SMS Marketing?
The total views of an advertisement.
What is an impression?
Total Ad Spend ($) / Total # of Impressions
What is Cost Per Impression (CPI)?
The digital marketing metric that represents the price an advertiser pays each time a user clicks on their ad.
What is Cost Per Click?
Accepting what you already believe.
What is a confirmation bias?
Measures the cost an advertiser pays each time an app is installed by a new user.
What is Cost per Install (CPI)?
The goal of the Business to Business (B2B) model.
What is one business trying to sell its products to another business?
Clicks / # of Impressions
What is Click-Through Rate?
The cost an advertiser pays for every one thousand impressions of their ad.
What is Cost Per Mille (CPM)?
It underscores digital literacy.
What is misinformation?
The use of cellular devices and tablets to sell products and services.
What is mobile commerce?
A potential new client.
What is a lead?
Total Ad Spend ($) / Total # of Impressions X 1000
What is Cost Per Mille (CPM)?
The cost to acquire a customer.
What is Customer Acquisition Cost?
Situations where an individual only encounters information that aligns with their beliefs.
What is a filter bubble?
Signing up for a newsletter, making a purchase in a game etc. A more generalized version of CPI.
What is Cost per Action (CPA)? (The total cost of a specific conversion).
The industry, keywords, target audience, digital platforms etc.
What are factors that determine digital marketing metrics?
Cost of the Campaign / Total # of Users Who Made a Purchase
What is Customer Acquisition Cost? (ACA)
The marketing metric that measures the ratio of users who click on a specific link, ad, or call-to-action, as compared to the number of impressions.
What is Click-Through Rate?
They are limited and valuable.
What are attention spans?
Adjusting content strategies AKA
What is regularly monitoring key metrics?
A reach, AKA
What are total unique viewers?
If Target spent $700 on a marketing campaign and had 435 clicks, what is their Cost Per Click (CPC)?
Round-up.
What is $1.61 per click-through?
This model includes various types of paid ads where payment is based on clicks, including search engine advertising.
What is Pay Per Click?