SMM: Goals & Value
This is the general practice of using social media platforms to connect with audiences to build brands, drive sales, and increase website traffic
What is Social Media Marketing?
This platform has the largest audience and is ideal for a wide range of content, including news and community updates
These individuals have built a reputation for their knowledge on a specific topic and generate large followings who pay close attention to their views
What are social media influencers?
This metric is measured by tracking likes, comments, and shares
Engagement rates
Who formulated the equation "E=mc^2"?
Albert Einstein
One of the primary benefits of SMM for businesses is increasing the public's recognition of the company
What is brand awareness?
This platform is typically used for B2B networking, recruitment, and professional content
person with between 40,000 and 1,000,000 followers falls into this size category
Macro influencer
This performance metric specifically tracks how many people your content "reached
reach
How many elements are there in the periodic table?
118
Aside from attracting new customers, SMM aims to achieve this valuable goal regarding existing patrons
What is building customer loyalty?
Best for real-time updates, quick interactions, and focused on customer service and thought leadership
What is Twitter?
Partnering with these users helps a brand expand reach and build credibility
Influencer marketin
Measurable outcomes like clicks and sales fall under this category of metrics
conversions
In which year did the final episode of the "Friends" series air?
2004
A benefit of SMM often appealing to businesses concerned with budget
What is being cost-effective?
Popular with younger demographics, this platform is defined by short, highly engaging videos
TikTok
These industry experts, such as journalists or academics, are high-level influencers
Key Opinion Leaders
These tools, which often include graphs and diagrams, are present on different social media platforms for business accounts to track performance
Analytic Tools
Who is the female artist with the most Grammy Awards?
Beyonce
A critical first step in SMM that involves setting specific targets like building brand recognition or increasing sales
Setting Goals
Known for visual storytelling and popular for fashion, lifestyle, and brand-focused content
An influencer with fewer than 1,000 followers is placed in this smallest size category
Nano influencer
This strategy involves explaining how a brand will encourage interaction, perhaps using a poll in Instagram Stories
What is an Engagement Strategy?
Who is the male tennis player with the most Grand Slam titles in history?
Roger Federer