Foundations
What is social media?
Online platforms that let people create, share, and interact with content.
what does target audience mean?
The specific group of people a post, ad, or brand it meant for.
What is a hashtag?
A word or phrase with # used to organize posts
What was one of the first major social media sites? (Starts with a M)
MySpace
What is an example of social media content?
A photo, a story, video, or post
What is one main purpose of social media
communication/sharing information
Why is knowing your audience important?
It helps create content people actually want to see.
What is a direct message?
a private message sent between users.
What platform became popular for short status updates?
Twitter/X
What type of content is often used for entertainment on TikTok
what does "engagement" mean on social media?
What age group is often associated with TikTok?
Teens and young adults
What is an algorithim?
A system that decides what content users see
What year was FaceBook launched?
2004.
What type of post might be a business use to advertise a sale?
A promotional ad or post.
Why do businesses use social media?
To promote products, connect with customers, and build brand awareness
What is one way companies study demographics?
By looking at age, location, gender, intrests
What is one feature of instagram?
Photos, reels, stories, direct messaging
What platform is known for short-term videos and became popular recently?
TikTok
What is a example of content that builds brand trust?
Testimonials, reviews, or behind the scene posts
What is digital marketing?
marketing products or services using online platforms and tools.
Why might different platforms attract different audiences?
Because each platform has different features and styles of content.
why are algorithms important for marketing?
They help content reach the right users.
How has social media changed overtime?
It has became more visual, faster, and more interactive.
What is one example of effective marketing content on social media?
A video ad, influencer post, or engaging reel