Mobile Mktg. & Social Media
Mobile Devices/Mobile Mktg
Social Media
(common knowledge)
100

Allows for short text messages to be sent from one cell phone to another and doesn't exceed 160 characters.

What is SMS (or Short Message Service)

100

Computer that accept input directly from the LD screen rather than a keyboard or mouse

What is a tablet

100

A 140 character SMS compatible message that makes up all of Twitter's content

What is a tweet?

200
The second largest search platform, this video-based social media is second largest social network by some measures.
What is YouTube
200

These are machine-readable, used to transmit info to consumers with the use of black and white squares

What is QR Codes

200
A button placed on Web sites and blogs that Facebook members click to approve of the latest posts from those venues on their personal news feed
What is a like
300

This allows an app to notify a user of new messages or events.

What is a notification

300

When does Google Analytics end a session by default?

What is when a user is inactive for 30 mins. or more?

300
Attaching short, searchable phrases as labels to posts, images, etc. allowing for easy linking and navigation.
What is tagging
400

This means an existing customer chooses to continue receiving electronic communications.

What is Opt-in

400

To use Analytics to collect website data, what must be added to the website page's HTML? A permissions button, Google Analytics tracking code or Google Analytics terms & Conditions?

What is Google Analytics tracking code?

400
A live, real-time stream of all friends' posts that is available to select customers.
What is a timeline
500

71 percent of the world’s largest brands have adopted this site, which now rivals the brand adoption of Google+ and Pinterest, making it the fastest growing social network worldwide. The report included brand hashtag monitoring, multi-account monitoring, competitive monitoring and a complete social media snapshot.

What is Instagram

500

Which option is not collected via an analytics tracking code? users favorite website, a type of browser or language the browser is set to?

What is a users favorite website?

500

There are more than 35 million of these posted on Instagram.

What are selfies?

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