Unit 1
Intro to Social Media
Intro to Social Media
Unit 1 Vocab
Unit 2
Engagement
Engagement
Unit 2 Vocab
Unit 3
Influencer Marketing
Influencer Marketing
Unit 3 Vocab
100
Why was the first social media platform called Six Degrees?
Because of the "six degrees of separation" idea that all people are six or fewer social connections away from each other 
100
any app or website used for the creation exchange of content
platform
100
Which social media platform is known for prioritizing quantity of posts and interactions over the quality of content?
Twitter (now X)
100
how users interact with content (likes, shares)
engagement
100
Which social media platform is most commonly associated with influencer marketing?
Instagram
100
A person with a large following who can affect their audience’s purchasing decisions
influencer
200
MySpace created a site almost identical to Friendster. Why did Friendster fail?
Friendster had too many bugs and glitches
200
a summary of your current status (what you’re up to)
(status) Update
200
Here is 200 points! Don't spend it all in one place.
200
text that explains or complements a post
caption
200
Which type of influencer has between 10,000 and 100,000+ followers?
Macro-influencer
200
When a celebrity or influencer publicly supports or recommends a product
endorcement
300
You have a choice. You can be selfish and take 300 points for yourself, or you can be a nice person and give 300 points to another group.
300
the section of a social media platform where user updates and advertisements are displayed
newsfeed
300
What is the term for a social media strategy that tricks the brain into seeking small, repeated rewards?
gamification
300
multiple images or videos in one post
carousel
300
What do marketers call individuals with smaller, niche followings that often have high engagement?
Nano‑influencers or micro‑influencers
300
A coordinated series of marketing activities aimed at achieving a specific goal
campaign
400
What were the first four social media platforms?
1. Six Degrees
2. Hot or Not
3. Friendster
4. Myspace
400
to deliberately provoke people to get an argument or negative reaction
to troll
400
On YouTube, what feature pushes videos to users’ feeds even if they haven’t searched for them, keeping them watching longer?
algorithm (recommendation algorithm)
400
the mathematic system (or rules) that decide what users see first
algorithm
400
What is one reason influencer marketing works better than traditional ads, according to the Hootsuite article?
It builds trust and feels authentic
400
A formal agreement between a brand and an influencer to work together on content or promotion
Brand partnership
500
Put these platforms in the order in which they were created:
Myspace
TikTok
Snapchat
1. Myspace (2002), 2. Facebook (2004), 3. Twitter (2006), 4. Instagram (2010), 5. Snapchat (2011), 6. TikTok (2017)
500
writing sensationalized or misleading headlines to attract people
clickbait
500
What does "Untrap for YouTube" do?
Lets users customize the interface (hide elements like Shorts, comments, and related videos, make pause time between videos longer, etc...)
500
text or prompt that encourages an action
CTA (call to action)
500
According to the Hootsuite article, name one risk of influencer marketing.
Choosing the wrong influencer – if the influencer doesn’t align with your brand, it can backfire.
Fake followers or engagement – reduces campaign effectiveness.
Controversial behavior – if an influencer behaves badly or is involved in a scandal, it can damage your brand.
High costs for top influencers – working with large influencers can be expensive and might not guarantee ROI.
500
A measure of how much profit a company earns from its marketing efforts compared to what it spent.
ROI (Return on Investment)