Breadth
Engagement
Depth
Loyalty
Experience
100
Change in potential audience size, reach, and volume.
What is Community Growth?
100
Number of questions answered on social media.
What is an indicator of engagement responsiveness?
100
Number of completions of a desired activity, such as click-throughs.
What is a conversion?
100
Number of community members that returned to your website.
What is return community?
100
Positive, negative, and neutral engagements about a specific program, event, or topic.
What is sentiment?
200
Number of unique people who have seen any content associated with your Facebook page.
What is Total Reach?
200
The number of unique people liking, sharing, or commenting on your Facebook posts.
What is talking about this?
200
The most widely viewed videos on your YouTube channel.
What are top videos?
200
A way to assess the interest in your content and communications.
What is loyalty?
200
Positive, negative, or neutral keywords most associated with your social media content.
What are top keywords?
300
The total number of people who have liked your Facebook page.
What is lifetime total likes?
300
The number of people who saw your Facebook Page post in a story from a friend.
What is viral reach?
300
How people got to your website.
What is acquisition?
300
The percentage of users who repeat-visit from a particular social media source.
What is regulars percentage?
300
What people are saying about your products, services, and organization.
What is customer experience?
400
Three to five tweets with the highest number of unique views.
What is top reach?
400
Liking a tweet enough to mark it.
What is a favorite?
400
Visitors to your website that came from links on other websites or blogs.
What is referral traffic?
400
A way to quickly isolate and analyze a subset of your website data that meets a specific set of criteria.
What is an advanced segment?
400
Categories most associated with your social media content.
What are top hashtags?
500
The number of times each update was shown to LinkedIn members.
What is LinkedIn Impressions?
500
When someone talks about you by username on Twitter.
What is a mention?
500
A particular page was reached, possibly with a number of steps (a "funnel") leading up to the page.
What is a destination goal?
500
A segment that you define to analyze a subset of your website traffic.
What is a custom segment?
500
A free tool to measure customer experience.
What is Social Mention.
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