PR Then vs. Now
Before social media, PR mainly used newspapers, TV, and radio. This is called ___-way communication
one-way communication
True or False: There are over 2 billion users on social media
TRUE!
This fast-food chain is famous for “Twitter (X) roasting” as a PR tactic
Wendys
This platform is best for professional credibility and networking.
PR pros must check facts to avoid spreading…
misinformation or fake news
True or False: Media Gatekeepers used to decide what news was “worthy” before social media?
true
Nearly all social media usage happens on this type of device
mobile phone
Engagement in PR builds ____ with audiences.
Relatability
Apps help brands directly connect with their audience and build…
loyalty
To maintain audience trust, PR professionals must be______
authentic or transparent
PR is no longer about “control,” it’s about ___
connection
True or False: Social media has decreased the speed of communication.
False!
User-generated content helps brands achieve what most: negative feedback, authenticity, or empathy?
Authenticity
Nike uses this type of app to build community and motivation.
Nike Run Club
Sharing false or unverified information can damage a brands ___
reputation
PR now builds this instead of just awareness.
Relationships
True or False: U.S. mobile users spend about 3 hours per day on their devices.
True
Starbucks encouraged participation in this seasonal contest.
#RedCupContest
This Starbucks app encourages loyalty through personalized rewards.
Starbucks Reward
Transparency in PR builds this type of credibility.
Trust
Before social media, PR success depended on ____ for deciding coverage.
journalists or editors
How many mobile devices exist globally? 7.3 million or 7.3 billion
7.3 Billion
Real-time engagement allows PR pros to respond to this immediately online.
Feedback, Comments, Crises
QR codes connect offline materials to___
online content
PR pros must balance engagement with this ethical concern: over-saturation, accuracy, or rumors
accuracy