Data/Tech
Massive amounts of data – much more than a human being can comprehend — that can be fed into computers to allow them to search for patterns that people could not see.
BIG DATA
verything in the frame. Everything in a particular scene. 5 elements – 1-settings & props, 2- costume hair and makeup, 3- facial expressions and body language, 4- lighting & colour 5-positioning of characters & objects
MISE-EN-SCENE
reelance photographers who aggressively pursue celebrities to get candid photographs
PAPARAZZI
camera angle where our eyes are at the same level as the subject’s eyes.
EYE LEVEL
burst onto the global music scene in the 1960’s and became world-famous through: TV, radio, newspapers, magazines, live shows, the music charts, record shops, and film appearances.
THE BEATLES
when a video, image, meme, or story, spreads quickly and widely on the internet through social media and email.
GOING VIRAL
the critical point at which a significant and often unstoppable effect or change takes place.
TIPPING POINT
specific groups of people that media producers or advertisers want to reach.
camera angle really high up, basically what a bird sees from its vantage point high in the sky
any sound originating from within the movie’s world – characters’ voices, traffic, guns
DIEGETIC SOUND
a set of step-by-step procedures that provides the correct answer to a particular problem
This is a term to describe the tipping point when social media and the resulting isolation, polarization, and spread of disinformation leads to the destruction of human society as we know it.
POINT OF SOCIAL COLLAPSE
using your psychology against you.
HACK PEOPLE'S PSYCHOLOGY
camera moves up and down but is stationary, similar to a person looking up and down
TILT
sound coming from outside the movie’s world – narrator’s voice, sound effects
NON DIEGETIC SOUND
this is when companies put something controversial on their digital channels in order to sell or gain publicity
TROLL MARKETING
The point at which artificial intelligence and the power of machines becomes so strong that technological growth becomes uncontrollable and irreversible, overwhelming humanity and signaling the end of the human era.
SINGULARITY
a person with the ability to influence potential buyers of a product or service by promoting or recommending the items or products on social media.
INFLUENCER
created by using only back lights and key lights, low light, produces sharp contrasts, often used in horror
LOW KEY LIGHTING
the product is mentioned in a film. Ex. a character says “let’s go to McDonald’s for lunch.”
the description of your psychological traits, characteristics, and interests created by the social media companies for the purpose of predicting your preferences and behavior.
PSYCHOMETRIC DOPPELGANGER
the pleasure chemicals in the brain released when someone receives a positive response from an activity, e.g., obtaining a “like” on social media.
DOPAMINE HIT
a form of advertising where companies pay or give free items to have their products, logos, or brand names shown or mentioned inside movies, TV shows, video games, or social media
PRODUCT PLACEMENT
when the camera moves from side to side but is stationary like someone turning their head and following someone walking
PAN
burst onto the global music scene in the 1950’s and became world-famous through: TV, radio, newspapers, magazines, live shows, the music charts, record shops, and film appearances
ELVIS PRESLEY