Metrics
What's the name for metrics that look nice but don't really tell you a lot about your performance overall?
Vanity metrics
What percentage of your overall social media content should be non-promotional in nature?
80%
What two things should your avoid in the opening sentence of your personal bio?
My name is & I'm a college student at...
Which metrics help you measure awareness?
Impressions/Views or Number of followers
What is the biggest disadvantage of being connected to your customers through social media?
Unrealistic expectations
Which metrics are considered social media engagements?
likes, comments, shares, and clicks
The declining organic reach on Facebook for Facebook business pages is due to...
Facebook Zero
The growing lack of well-equipped individuals capable of using social media for business and marketing is called _____.
the Social Media Skills Gap
What is the acronym for Cost Per Thousand?
CPM
What pieces of data can you use to calculate the profit of your overall social media program?
Revenue - Total Investment = Profit
Tags added to your goals and objectives that help you track your progress toward meeting them
KPI or Key Performance Indicator
If you have worked in retail or food service, which particular skills should you ensure are noted on your resume?
Customer Service and Customer Care
What do most CEOs feel like is the most challenging aspect of adding a social media program to their company?
Difficult to accurately measure and share ROI
The process of modifying underperforming content or strategy to help improve performance.
Tuning
A metric that companies use to measure the willingness of customers to recommend a company's products or services to others
Net Promoter Score (NPS)
The percentage of brand mentions, or people talking about a company online compared to its competitors
Share of Voice
What should you do to your social media profiles when preparing to hunt for a job?
Clean them up or optimize them OR make them private.
Tags added to a URL; when clicked, the tags are sent back to Google Analytics and tracked
UTM Parameters
Blogging is incredibly successful because...
It allows every day people a voice to a mass audience
When a company, brand or product is first in customers' minds when they think of a particular industry or category
Top of Mind Awareness
What is the formula for social media ROI by revenue?
Profit / Total Investment x 100
What disclaimer would you advise social media professionals to add to their personal account bios?
my views are expressed as my own or some similar statement
On several occasions, we’ve discussed the AIDA model. What does that acronym stand for?
Attention, Interest, Desire, Action
The best practices discussed throughout the semester are not hard and fast rules, but they are...
suggestions and a good place to start