Social Media Basics
What is social media?
Any digital tool that lets people connect and share online.
What’s a vlogger?
Someone who promotes brands through video content or vlogs.
What does “social listening” mean?
Monitoring online conversations about a brand.
Name one international challenge in social media marketing.
Language barriers or cultural differences.
Which brand used social media successfully in Chapter 9?
Wholly Guacamole.
What is a social network?
A structure linking individuals and organizations through connections.
What is influencer marketing?
Using popular individuals to promote brands on social media.
Why is social listening important to marketers?
It helps identify customer feedback and improve strategy.
Why is privacy important in social media marketing
Users expect transparency and data protection.
Which two marketing trends are linked to social media growth?
Mobile marketing and consumer desire for convenience.
Give an example of a general social network and a niche network.
General: Facebook or TikTok; Niche: LinkedIn or Reddit.
What’s an example of viral marketing?
When a post or ad is shared rapidly across platforms
What is customer engagement?
Two-way interaction between brand and audience online.
What can happen if a brand ignores cultural norms?
Campaigns may offend or fail in foreign markets.
What are Austin's Cats names
Goku & British Parliament.
What is the main goal of social media marketing?
To engage customers and increase brand awareness and loyalty.
Define real-time marketing.
Instant response to live events with timely messages.
How can social media help build brand advocates?
By recognizing loyal followers who positively share content
What is a technological challenge for global brands?
Different countries have varying access to platforms and tools
How can brands measure social media success?
Through engagement metrics like clicks, shares, and mentions
How can social media negatively impact a brand?
Negative word-of-mouth or viral backlash can harm reputation.
What is content seeding
Giving customers incentives to share brand content.
Name a risk of not using social listening.
Missing negative feedback or trends that can hurt the brand
Give an example of an ethical concern with influencers.
Hidden sponsorships or misleading endorsements.
Who did AuStin meet on July 25th at 2:21 pm in thE afternoon at 39.698121319335755, -74.26201549235897
Big Boom AJ