Introduction to Social Media
Art listens to a podcast regularly and enjoys the convenience of listening at his convenience. He pitched the idea of using podcasts on social media to his team. What will they discover as they research the idea more?
A) The audience will not be able to subscribe to a podcast as they can with webcasts.
B) Podcasts can increase engagement if listeners are prompted to share comments on the content.
C) Podcasts are similar to live streaming in that it is live content that supports two-way conversation.
D) Two major platforms do not allow the use of podcasts on their platform.
B) Podcasts can increase engagement if listeners are prompted to share comments on the content.
Company A makes farm equipment. They have always depended on word-of-mouth to promote their brand. Recently sales have dipped so a social media team has been created to market the company and its products on social media. Before they launch, they want to ensure that all employees feel comfortable using social media and representing the company. What method should the team use to get employees up to speed quickly?
A) Develop a training video for departments to view during a meeting.
B) Email all employees with a social voice and tone guide.
C) Require all employees to participate in an all-day workshop.
D) Train all managers and have them facilitate a training session for their teams.
A) Develop a training video for departments to view during a meeting.
Bill asks the social media team to group the audience by their lifestyles and interests. What type of segmentation is this?
A) Physiological
B) Behavioral
C) Demographic
D) Psychographic
D) Psychographic
Marc is the manager of the sales team. He emailed Leo who leads the social media team and asked if his team could have a representative on the next social media campaign team. Leo thinks this is a great idea and extends the invitation. Why was this a good decision?
A) So that the sales team can prepare for a decline/incline in sales as a result of a campaign.
B) Sales is directly impacted by campaigns so collaboration is helpful to both teams.
C) So that the sales team can critique the social media teams' work on campaigns.
D) Sales does not like the social media team's interference with their customers.
B) Sales is directly impacted by campaigns so collaboration is helpful to both teams.
Sally wants to know if a certain social media platform will be the right choice for her new social media campaigns. How should she evaluate the platform?
A) See if the platform's audience demographics match those of her targeted audience.
B) Check if the platform is flexible enough to allow comments and resharing to be turned on and off.
C) Complete a return on investment to determine if she can afford to do a social media campaign.
D) Check on how the platform ranks in popularity with the general public.
A) See if the platform's audience demographics match those of her targeted audience.
Steve uses social media to find the locations for the best gyms when he is traveling. Using this approach, he can get addresses and directions for the Uber driver. What type of mobile social media property is he leveraging?
A) Market Research
B) Portability
C) Location Sensitivity
D) Time Sensitivity
C) Location Sensitivity
Sue has evaluated her goals to ensure they are SMART goals. She confirmed that they are:
-specific
-measureable
-actionable
-time-bound
What is the last characteristic that Sue needs to evaluate her goals for?
A) Returnable
B) Rigorous
C) Realistic
D) Reachable
C) Realistic
Sam owns a landscape development company. Most of his clients hire him to upgrade their yards. These clients are normally young, married and have moderate incomes. What social media platform would be best to promote his latest landscaping projects on to gain new customers?
A) A photo sharing site, such as Instagram
B) A microblogging site, such as Twitter
C) A social networking site, such as Facebook.
D) A professional networking site, such as Linkedin
A) A photo sharing site, such as Instagram
Ray is learning about the different types of content used on social media that will help increase their brand awareness. He drafts a strategy stating that 20% of their posted content will come from industry news and insights. What type of content is this?
A) Curated
B) Serialized
C) Links
D) Media
A) Curated
Melanie has been asked to be one of two administrators for the company's Facebook account. Which task can only the administrator do on this platform?
A) Remove and ban people from the page
B) Respond to comments and posts
C) Manage page settings and roles
D) See who published as the page
C) Manage page settings and roles
A local computer repair company recently had a customer that was happy with the repair of her iPad. She shared the repair company's posts on her personal social media network. What kind of social media communication is this?
A) Posted communication
B) Paid communication
C) Owned communication
D) Earned communication
D) Earned communication
Company A had to layoff 10% of employees over the last two years, due to low sales. Attitudes for the remaining employees are low as a result. Leo is concerned that this will hurt the social media kickoff campaign. Each department is being asked to post once a week for the next three months. Training has been completed and everyone is ready to go. However, the company's current culture remains a risk. What strategy can they implement to reduce this risk?
A) Ask the leadership team to send out an email to all employees stating that participation in this campaign is a requirement.
B) Motivate employees by awarding three departments who had the most likes with an ice cream social each month.
C) Only allow one person from each department to participate in the social campaign so that others can focus on their jobs.
D) Require departments to create and post content outside of normal business hours to help protect time for their regular tasks.
B) Motivate employees by awarding three departments who had the most likes with an ice cream social each month.
Sally is analyzing the last social media campaign. She is looking at the sentiment of the campaign. Which of the following would indicate a concern?
A) The overall tone of comments is negative or neutral.
B) The comments made about the company's brand are positive.
C) The number of likes and comments is relatively high.
D) The number of followers experienced a solid growth rate.
A) The overall tone of comments is negative or neutral.
To increase awareness, Paul wants to increase the company's product visibility on social media platforms. What strategy can he use to achieve this?
A) Be active by posting daily and engaging with anyone interacting with the content.
B) Post one time each week on a regular schedule and promote the company brand each time.
C) Create a cute, memorable or funny profile on several social media platforms and sites.
D) Work behind the scenes to create unique and memorable content for your company.
A) Be active by posting daily and engaging with anyone interacting with the content.
A large company uses many social media platforms to communicate with the online community. Lately they have not matched content type to the right platform audience. Which of the following should they use Twitter for?
A) Upload new pins.
B) Combine photos into a single image.
C) Find potential employees.
D) Share company news.
D) Share company news.
Jim knows there are five categories of social media services. He can only think of three: social publishing, social networks, and social collaboration. What are two other categories?
A) Social entertainment and social commerce
B) Social commerce and social content
C) Social content and social movies
D) Social entertainment and social content
A) Social entertainment and social commerce
Martha is the social media team manager for Company A. The legal department recently told Martha that the company's brand reputation is at risk. They explained that policies on social media use are missing from the employee code of conduct policy. Which of the following should Martha's team add to the policy?
A) Prohibiting friends and family connections on social media during work hours.
B) Guidelines on how to speak professionally with some humor on social media.
C) Consequences for sharing company confidential information on social media.
D) Benefits and perks for employees that promote company products on social media.
C) Consequences for sharing company confidential information on social media.
A marketing team went to a conference to learn about social media marketing. Now they are creating a plan for social media positioning. What must they understand as they work on this plan?
A) The value that the company offers its customers.
B) The total cost for implementing the social media plan.
C) The total number of customers that the company currently has.
D) The revenue that the company had in the previous year.
A) The value that the company offers its customers.
Larry is training the human resource (HR) department on how to use social media to promote the company brand. An HR employee asks him to further explain what a call to action is. Which of the following would be an accurate answer?
A) An instruction to the audience to provoke them into going to your store or your website.
B) Something that can be used to motivate your followers to promote your brand or message.
C) A link, button or graphic that encourages the user to click to perform an activity.
D) An idea or reason for active audience members to go out and pursue when they disengage.
C) A link, button or graphic that encourages the user to click to perform an activity.
Joe started using Pinterest to post images of his woodworking projects. He wants to measure the success of his Pinterest posts. Which of the following would be a strategy to help him get this data?
A) Use the analytics function of this social media platform to see where content is being pinned.
B) Use LinkedIn Pulse to keep track of industry news and how it affects his woodworking projects.
C) Create a Boomerang video to pin and see how well it is received by the number of repins it gets.
D) Use the multi-capture feature to pin multiple photos at one time and see how often the viewers repin it.
A) Use the analytics function of this social media platform to see where content is being pinned.
A brand-new software provides real-time traffic information graphically and in list format. It allows users to supply information as they are driving. This could be accidents they come across or bad weather. What type of social media is this?
A) Traditional social media
B) Mobile social media
C) Satellite social media
D) Remote social media
B) Mobile social media
Ray is a training coordinator for a company that makes boats. The social media team invited him to a meeting to discuss employee behaviors on social media. The team's goal is to create a social media workshop that all employees attend. What objective would benefit the company with this training?
A) Employees understand why the company invests in social media and stop complaining.
B) Employees become aware of social media dangers and pass it along to their families.
C) Employees use a consistent social voice and tone in posts that relate to the company.
D) Employees realize that their use of social media has only a little impact on the company.
C) Employees use a consistent social voice and tone in posts that relate to the company.
Tami has a strong clientele for her sewing business. She has only depended on word-of-mouth and craft shows to promote her business. She would like to hire her daughter, so she needs to quickly increase the number of customers that she has. She hired a social media consultant to help her plan this approach. One of the first things the consultant asked Tami was to describe her clients and the type of work she does for them. What is the consultant planning to create?
A) Social media personas
B) Content to post
C) Multimedia to post
D) Key performance indicators
A) Social media personas
Jordan owns a jewelry company. He is planning a social media campaign to offer a bracelet to new customers. His competitors have done well using influencers to promote their products. What should he look for as he selects influencers?
A) Reach, relevance, and resonance.
B) Relevance, promotion and experience.
C) Reach, sharing and engagement.
D) Promotion, relevance, and engagement.
A) Reach, relevance, and resonance.
Company A makes products for home furnishings. The sales department worked with the social media team to develop personas for next year's social media campaigns. Their goal is to increase sales quickly. Which platforms should they consider?
A) Pinterest and Instagram
B) Facebook and YouTube
C) Twitter and Snapchat
D) LinkedIn and Pinterest
A) Pinterest and Instagram