Introduction to Social Media
What is the main difference between extending reach with traditional media versus social media?
Cost
SMART stands for?
Specific
Mesurable
Actionable
Realistic
Timely
Which of the following steps would you follow at first in the social media planning cycle while creating a strategy?
Listen & Analyze
When identifying influencers, consider Brian Solis's three Rs in mind. What are those three Rs?
Reach, Resonance, Relevance
Who amongst the following is eligible to manage Facebook business page settings and roles?
Admin
As an experienced Social Media Strategist, you know that the _______________ of social media allows you to post up-to-the-minute updates on any developing stories about your company or brand.
Immediacy
What is the process of asking a large group of people for innovation ideas?
Crowdsourcing
Lauren is the Marketing Director of an online clothing company. She is creating a social media strategy plan to drive sales in the fall line of clothes. She is reviewing several personas and ranking them based on the possible level of interest in the fall line and may shop at the online store. Which stage of the social media strategy plan cycle is he in?
Identifying target audience
What is the social media funnel?
It is a series of phases an audience member goes through when interacting with a company on social media.
Carl wants to start an online group for an automobile enthusiasts' club through his favorite social media site. He asks his mechanic to hand out cards with information about the online group to other enthusiasts. What stage of social community building is this?
Establish
This is a programming language used for webpages to make them interactive.
JavaScript
You are the marketing manager for a home construction company, and you regularly blog about completed home builds. Your posts describe how the energy efficient homes will benefit the owners, how they are built, and how much they will save the owner on energy costs. The company's president, chief financial officer, and Superintendent also add their positive comments to the blogs and repost through their own social media networks. What is this behavior called?
Executive buy-in
Keith is responsible to identify the primary target audience, and create a persona, for the sporting equipment products his company sells. What must he consider to identify the brand's primary audience, the persona must be:
Someone who needs the product, able to afford the product, and interested in receiving information.
Kara enjoys creating and cooking new recipes and sharing with her family. She recently created a cookbook, and is looking for ways to promote it through social media sites. She has discovered a network of people who also like cooking and will write an honest review and post in a cooking social media group, if she will give them a free copy of her cookbook. What are these people called?
Influencers
What do you mean by giving your community a voice?
Giving people opportunities to share their thoughts, ideas, and opinions
This type of social media publishing only allows users to send a brief message.
Microblogging
What is the term the refers to the behaviors, beliefs, and practices of all employees that contribute to the work environment inside the company?
Company Culture
While performing a social media audit you discover there are two social media sites with little or no activity. What is the best way to proceed?
Develop a good profile placeholder for these social media sites.
What is the reason for publishing the curated content?
It is faster to curate content than to create original content.It is less expensive to curate content.
It can improve brand visibility and engagement.
You can create content that is related to your business but might be outside your area of expertise.
You can use curated content to start relationships with influencers.
As a social media strategist, you put a lot of time and effort into building a social media community. You have completed the first three phases of building and you are now at the last phase, which is:
Leverage the community
_________ rate is the number of likes per post on a social media channel. This rate also gives you a good feel for the sentiment around a piece of content.
Applause
What is the social media equivalent of word-of-mouth advertising by which consumers share information about company products, services, news with family, friends, or other people they are connected to on social media platforms?
Consumer to consumer communication
What is an orderly examination of social data to help you discover, categorize, and assess all the social conversations about your company, brands, and the competition on social media
Social Media Audit
A social media campaign often has a very specific target persona or audience that:
is a subset of the typical target audience for the company.
What is the role of amplification in your community?
Ask your community to help announce company news or help with product or service launches.