Fill in the Blanks
______ refer to the number of times any user’s piece of content has been re-posted on social media.
Shares
Shares refer to the number of times any user’s piece of content has been re-posted on social media.
Give an example of social media content
photos, videos, documents
A short description in your profile that tells people who you are.
Bio/ Biography
Your social media bio is a short description in your profile that tells people who you are.
You DO NOT want traffic on your social media posts/ account.
False
Traffic is the number of users who visit a given website or social media page. The more traffic, the more likely you will be to make a sale.
A popular topic
Trending Topic
A trending topic is a subject or event that has sudden popularity on social media.
A __________ is a user on social media who has subscribed to see your posts in their feed.
follower
A follower is a user on social media who has subscribed to see your posts in their feed.
Give me an example of a type of filter you may use to edit your content.
Black and White, Red, Flawless Skin.
A subject or event that has sudden popularity on social media.
Trending Topic
Trending Topic: A subject or event that has sudden popularity on social media.
Social media handles begin with a # symbol.
False
A user’s handle is the ‘@’ symbol, followed by their account name.
A PRIVATE message
Direct Message
Direct Message (DM): on social media is a private message sent directly to a user’s inbox.
DMs exist to talk privately with people (potential customers).
Filters are used on certain social media platforms as a way for users to _________ their photos. Each filter offers an effect that can be placed on top of the images.
Edit
Filters are used on certain social media platforms as a way for users to edit their photos. Each filter offers an effect that can be placed on top of the images.
Give 3 examples of Social Media Platforms.
Examples may vary.
Instagram, TikTok, Facebook.
Any action taken by a social media user on your page.
Engagement
Engagement refers to any action taken by a social media user on your page.
Traffic is the number of users who visit a given website or social media page.
True
Traffic is the number of users who visit a given website or social media page.
A social media network
Social Media Platform
The term social media platform is often used to mean the same thing as “social media network” or “social media channel”.
A ___________ on social media is a generic term for the stream of content you see from other users.
feed
A feed on social media is a generic term for the stream of content you see from other users.
Give 3 examples of Social Media Engagement.
Examples may vary.
Engagement can be in the form of ‘Likes’, ‘Reactions’, ‘Shares’ or ‘Comments’.
This is used on social media as a way to find content about a specific topic, or as a way to make a user’s content easier to find.
Hashtags
Hashtags: are used on social media as a way to find content about a specific topic, or as a way to make a user’s content easier to find.
If 100 people see my post, 20 people like it, 40 people comment and 30 people share my post, my engagement is 100.
False
If 100 people see my post, 20 people like it, 40 people comment and 30 people share my post, my engagement is 90.
Temporary content
Ephemeral Content
Ephemeral Content refers to content on social media platforms that disappear after a set period of time.
_____ either on Instagram or on Facebook, is a collection of temporary photos or videos compiled into one album that can be shared with other users on the platform.
A Story
A Story, either on Instagram or on Facebook, is a collection of photos or videos compiled into one album that can be shared with other users on the platform.
Give 3 examples of hashtags used in a social media post about a hairstyling small business.
Examples may vary.
#Scarborough #TorontoHairstylist #SmallBusiness
This is a key measurement for seeing how your audience on social media is growing or shrinking over time.
Followers
Your number of followers is a key measurement for seeing how your audience on social media is growing or shrinking over time.
Engagements are the number of times your posts have been seen by users on social media.
False
Impressions are the number of times your posts have been seen by users on social media.
A feed
A feed on social media is a generic term for the stream of content you see from other users.