Vocabulary
This term describes someone who can influence the buying decisions or actions of others through their presence on social media.
Influencer
What type of influencer has 1,000 to 10,000 followers and is known for high engagement in niche areas?
Nano Influencer
Name an interaction type on social media that shows user interest, like clicking a like button or sharing a post.
Likes and Reactions
What was one of the first social media platforms mentioned as having historical significance?
Bolt and Six Degrees
Name an influencer known for their presence on Instagram among millennial and Gen Z users
Any popular Instagram influencer, e.g., Kylie Jenner
What is the term for the total number of people who see your content on social media?
Reach
These influencers have followers ranging from 10,000 to 100,000 and are known for balancing reach and intimacy.
Micro Influencers
What type of content interaction involves users saving posts for later viewing?
Saves or Downloads
How has social media changed from its origins?
It has evolved from basic networking sites to complex platforms that cater to diverse forms of content and engagement.
Which platform is known for long-form video content where influencers like PewDiePie have become popular?
YouTube
This refers to how social media content spreads rapidly and is shared widely across the internet
Viral
Known for their wide reach and lower engagement, these influencers have followers from 100,000 to 1 million.
Macro Influencers
These are responses written by users to posts, ranging from brief comments to detailed discussions.
comments
Describe the platform Six Degrees. What features did it have? How did these features compare to sites we know today like facebook and instagram?
Accurate description: networkings, profiles, messaging.
This influencer has successfully used TikTok's features like music and humor to engage with Gen Z.
Charli D'Amelio
This term describes the process of earning revenue through various online activities on social media platforms.
Monetization
Which type of influencer is ideal for large-scale brand awareness campaigns? Why?
Macro
This engagement involves users watching videos posted on the platform, often tracked by how long they watch.
Video Views
Describe the evolution of engagement strategies from earlier platforms to current ones
Evolved from simple interactions like comments to complex algorithms that tailor content to user behavior and preferences.
Name an influencer who is known for using Twitter threads to engage and inform their audience.
Any popular Twitter influencer who uses threads effectively
This is the measure of interactions such as likes, comments, and shares that content receives on social media.
Engagement
This type of influencer is best suited for targeted marketing with authentic endorsements. Explain why.
How does user engagement influencer algorithms and monetization on social media platforms?
Answers will vary
Reflecting on the history we have covered in class, has the change in social media been more positive or negative? Why? (Must support with evidence)
answers will vary
Identify an influencer who leverages the unique features of YouTube, such as SEO and community posts, to enhance engagement.
Any YouTube influencer known for detailed content strategies, e.g., Marques Brownlee