Marketing Strategies
Aspects within Social Media
Social Media Sites
Post-it:Making the Ordinary Extraordinary
Reasons for Social Media Marketing
100
A marketing strategy that provides incentives for consumers to share content about the brand
What is Content Seeding
100
If twitter were to put out a survey that asked which color of Post-It Notes they prefer it would be called a
What is Twitter Pole
100
This social media site is the largest, housing more than 1.2 billion users world wide
What is Facebook
100
Post-It had marketed to which specific audience with their television commercials
What are Moms and Millenials
100
How might social media marketing increase your brand recognition?
What is increasing exposure and becoming more visible.
200
This marketing strategy involves the creation and execution of an instantaneous marketing message
What is Real Time Marketing
200
If a firm holds a contest on Instagram and asks users to submit and share content about a brand they are
What is crowdsourcing
200
This age group assembles most of Twitter and Facebook's users
What is ages 18-29
200
Two trends the Post-It marketing team is facing.
What is making the product more appealing and the generic problem
200
How a firm enhances its brand image through social media
What is online interaction
300
A marketing strategy in which visitors can send or share comments and posts
What is Interactive Blogs
300
This measures the amount of times a brand receives attention on a social media network within a specific time frame
What is Buzz Score
300
In this platform you can find consumer video reviews of products
What is Youtube
300
When a brand is so well excepted that is how the consumer describes it and goes on to buy off-brand product.
What is the generic problem
300
If a brand has increased mentions or marketing"buzz" throughout social media they are
What is improving search rankings
400
The marketing strategy that allows consumers to leave ratings, reviews and notes
What is Consumer-Generated Views
400
The customer represents their passion for a product on twitter through
What are tweets and re-tweets
400
This platform is largely used for crowdsourcing photos
What is Instagram
400
How Post-it refreshed their brand image.
What is the Go-Ahead Campaign.
400
When a firm participates in social listening they are
What is Collecting Consumer Intelligence
500
A marketing strategy involves the marketing message to be passed from one consumer to another through digital media
What is Viral Marketing
500
How many fans a firm has is referred to as their
What is Reach
500
A bulletin-board styled platform that allows users to post photos and imaged-based articles
What is Pintrest
500
The idea of the "Go-Ahead" Campaign was to
What is encouraging consumers to find new ways to use the product.
500
The main goals of having a social media marketing program
What is increasing sales and building brand loyalty
M
e
n
u