According to this theory, certain communication technologies are better at conveying a person’s presence than others.
Social Presence Theory
the primary function of a "swipe right" on most dating apps like Tinder.
To like someone
This term refers to the practice of selectively sharing only the most positive moments on social media, creating unrealistic expectations.
Curated authenticity
This type of media is the opposite of lean media, and includes communication technologies like texting and video calling.
Rich media
In online dating, the term used to describe the act of pretending to be someone else by using fake photos or a false identity.
Catfishing
This issue arises when individuals share personal information about others on social media without their explicit permission, often leading to breaches of trust.
Ethical dilemma of privacy and consent
Consisting of people whom we are less close to than our support group, an increase in social media activity and presence may lead to an increase in the size of this group.
Sympathy group
The percentage of online daters, who have admitted to lying about their physical appearance in their profiles.
80%
This phenomenon, fueled by constant exposure to others' highlight reels, can lead to feelings of jealousy, insecurity, and dissatisfaction in relationships.
Social comparison