Attitudes and Opinions
The more you see a product advertised the more favorable you opinion of that product becomes
Mere exposure effect
When Myles compares himself to other Montgomery County high school lacrosse players
Social Comparison
When someone is kind because they are a kink person. Kindness if their...
Disposition
Selling a car buy quoting facts about the reliability of the car and how many mpg it can get on the highway.
Central Route of persuasion
The girls on the lacrosse team play much harder when they are playing in the Cougar Dome under the lights than when they practice
Social Facilitation
If someone finds a person attractive, they also assume that they are nice and friendly
Halo Effect
To increase her self esteem, a varsity softball player compares herself, her batting and throwing skills, to a JV player
Downward Social Comparison
Always seeing the negative aspects of things
Pessimistic Explanatory Style
Advertising a car with a celebrity spokesperson, in order to connect with buyers.
Peripheral Route of Persuasion
When someone loans you money, you feel obligated to loan money to others, when they ask
Social Debt
The belief that your ethnic group is superior to all others
Ethnocentrism
The belief that good things happen to good people, and that bad things happen to people who deserve bad things to happen to them.
Just World Phenomenon
After watching Faith play aggressively on the volleyball court, you assume Faith is an aggressive person. Most likely you are making which type of error?
Fundamental Attribution Error
After hearing a guest speaker talk about ODing on Fentanyl, you don't think about what they said, until months later when you see a person ODing on Fentanyl.
Sleeper Effect
You are more likely to help a stranded driver if you realize they are wearing a QO jacket.
Empathy-Altruism Theory
After reading about a shark attack in OC, you refuse to go in to the water.
Availability Heuristic
The belief that Northwest students are all alike
When a horoscope is so general you assume it applies to you
Barnum Principle
You get someone to agree to a small request, then gradually present them with greater and greater reqeusts.
Foot in the Door Technique
When you are working on a group project, you put in less effort, because you assume others will get the job done
Social loafing
The tendency to pay more attention to evidence that supports one's beliefs
Confirmation Bias
The ability to recall faces of one's own race more accurately than faces of members of other races.
Other Race Effect
When Jesse gets a hit in baseball he claims it is because he is a good player. When the opposing team gets a good hit, Jesse claims that they got a lucky pitch.
Actor- Observer Bias
Asking someone for $100 dollars and then settling for $20 dollars, when $20 dollars was what you really wanted.
Door-in-the-Face Technique
After attending a pro-life march, a person become even stronger in their pro-life beleifs
Group Polarization