-
You prefer electric cars over gas cars because you believe they are better for the environment and cost less in fuel.
Cognitively Based Attitude:
You love Italian food not just for its taste but also because it reminds you of the cozy family dinners you had as a child
Affectively Based Attitude
After experiencing several power outages during storms, you start to feel anxious whenever it begins to rain, even if there's no thunder or lightning.
Classical Conditioning
A child learns to say 'please' and 'thank you' because they receive praise and extra dessert when they do.
Operant Conditioning
You consider yourself a health-conscious person because you notice that you choose salads over burgers most of the time.
Behaviorally Based Attitude
You openly state that you support space exploration because you believe it's important for scientific progress.
Explicit Attitudes
You automatically smile when you see a commercial for a brand of cookies, not fully realizing that you have positive memories associated with them from your childhood.
Implicit Attitudes
You plan to start exercising regularly; you believe it's beneficial, your friends encourage it, and you've bought a gym membership for motivation.
Theory of Planned Behavior
A public service announcement that encourages voting by highlighting the difference individuals can make through their vote.
Persuasive Communication
You watch a documentary on healthy eating and are persuaded by the strong scientific evidence presented (central route), as opposed to just liking the background music or the attractiveness of the presenter (peripheral route).
Elaboration Likelihood Model
After thoroughly researching and understanding the benefits of a balanced diet, you decide to adopt one.
Central Route to Persuasion
You buy a pair of sneakers because your favorite athlete is in the ad, not because you know anything about the sneakers themselves.
Peripheral Route to Persuasion
A graphic anti-smoking advertisement that shows the harmful effects of smoking in an attempt to get smokers to quit.
Fear-Arousing Communication
You choose a candidate in an election because of their clear and well-thought-out policies (systematic processing) or because they seem trustworthy and have a confident speaking style (heuristic processing).
Heuristic–Systematic Model of Persuasion
You feel thirsty and pick a specific brand of soda at the store, not realizing that you saw a quick flash of its logo on a billboard earlier that day.
Subliminal Messages
Before going to a car dealership, you remind yourself of all the sales tactics you might encounter, making you less susceptible to impulsive buying.
Attitude Inoculation