What is ...
Cognitive: Stereotypes
Affective: Emotions
Behavioral: Discrimination
1) Chronically accessible due to past experience
2) Accessible because it is related to a current goal
3) Temporarily accessible because of our recent experience
1) The motives that guide thinking often operate unconsciously.
2) Memory consolidation occurs during sleep.
3) Unconscious mind wandering can help generate creative ideas.
4) Intuition can facilitate sound decisions.
5) Unconscious emotions associations can promote beneficial decisions (somatic marker hypothesis).
What is the most obvious way that a communicator gains in attractiveness is by presenting an attractive physical appearance?
1) Innate predisposition to obey authority
2) Learning experiences: We are socialized to obey authority
3) Difficulty in defying a legitimate authority