When individuals compare themselves to those perceived as better off
What is upward comparison?
when individuals compare themselves to those perceived as worse off
what is downward comparison?
The more we see and interact with other people, the more likely we become attracted to them
What is the mere exposure effect?
a negative attitude, of which one is not necessarily consciously aware, against a specific social group.
What is implicit bias?
a conscious preference or aversion towards a person or group
What is explicit bias?
thinking that is characterized by fast, intuitive, and automatic thinking
What is System 1 thinking?
a mental shortcut where individuals judge the likelihood of an event based on how easily examples or instances come to mind
What is the availability heuristic?
Slower, more deliberate, and conscious reasoning
What is System 2 thinking?
Only one hotel room left at this price!
What is scarcity?
Relating to other people's situations or distress
What is empathy?
Our liking of someone or not is influenced by whether he or she likes us.
what is reciprocal liking?
I need to give a speech but I have not really prepped- I should just speak passionately about the topic!
What is the peripheral route to persuasion?
Do you think helping others is important? Donate to my fundraiser!
What is commitment consistency technique?
A tendency to avoid effortful thinking, even when it may lead to less accurate judgments
What is cognitive miser?
People have a need to feel good about themselves
What is the self esteem approach?
I should go see that movie, Sinners, it is a box office hit!
What is Social Proof?
The process of predicting how someone will feel in the future
What is affective forecasting?
It seems like that well dressed person really knows what they are doing!
What is the influence of authority?
an initial belief or expectation about a situation or person influences behavior in a way that makes the original expectation come true.
What is the self fulfilling prophecy?
Who Says What To Whom?
What is Yale Attititude Approach?
People's reasoning is influenced by their desires, preferences, or goals, rather than solely by objective evidence
What is motivated reasoning?
people experience a threat to or loss of their free behaviors
What is reactance?
individuals are more likely to change their attitudes or beliefs to align with a behavior when the external justification for that behavior is minimal
What is insufficient justification?
Now that I bought an Iphone, I think it's so much better than an android!!
What is choice justification?
When a group only shares information that they already agree with
What is the common knowledge effect?