Platform
THIS BILLIONARE RECENTLY ACQUIRED A SOCIAL MEDIA PLATFORM FOR $44 BILLION
WHO IS ELON MUSK
THIS HASHTAG EARNED 11.4MM VIEWS ON TIKTOK, 35K TAGS ON INSTAGRAM AND BECAME VIRAL DURING PROMOTION OF HBO'S HOUSE OF DRAGON
WHAT IS A NEGRONI SPAGLIATO WITH PROSECCO IN IT
THIS ECOMMERCE INTEGRATION TRANSFORMS SOCIAL INTO A DIGITAL STOREFRONT AND WAS RESPONSIBLE FOR 44 MILLION PURCHASES IN 2020
WHAT IS SHOPIFY
THIS INFLUENCER GOT HER START FILIMING DAILY VLOGS AND LATER PARTNERED WITH FOOD CHAIN, CAVA TO CREATE HER OWN BOWL. LAUNCH DAY GENERATED THE HIGHEST TRAFFIC ON DIGITAL PLATFORMS IN COMPANY'S HISTORY AND SET A RECORD FOR APP DOWNLOADS
WHO IS EMMA CHAMBERLAIN
THIS EI EMPLOYEE'S DOG CAAPULTED INTO IG FAM BEING FEATURED ON YACHAK AND BARK BOX
WHO IS NICOLE DAVID
THIS PLATFORM FEATURE REWARDS USERS (WITH ANY AMOUNT OF FOLLOWING, AS LONG AS THEY ARE CONSISTENTLY GETTING VIEWS) WITH PAYOUTS UP TO 8.5K A MONTH
WHAT IS INSTAGRAM BONUS PLAYS
THIS TYPE OF TREND ORIGINATED ON TIKTOK AND BECAME POPULARIZED BY THE HYPE HOUSE, ADDISON RAE, AND MULTIPLE EARLY USERS OF THE APP IN 2019
WHAT ARE DANCE TRENDS
THIS IS THE PRIMARY PLACEMENT FOR COLLECTING 1PD ON PAID SOCIAL
WHAT ARE LEAD GENERATION CAMPAIGNS
THIS TYPE OF INFLUENCER HAS 10K - 100k FOLLOWERS, AND is USUALLY USED TO PROMOTE LOCAL OR SMALLER BUSINESSES
WHAT IS A MICRO INFLUENCER
IN 2022 THIS EI EMPLOYEE TEASED THE 2023 SERIES "BEHIND THE BLAZER"
WHO IS CHARLIE PINO
THIS PLATFORM FEAUTURE PAYS USERS WITH OVER 10K FOLLOWERS AND AT LEAST 100K VIEWS PER MONTH ON TIKTOK. THE VAGUENESS OF PAY IS OFTEN SCRUTINIZED BY CREATORS
WHAT IS THE TIKTOK CREATOR FUND
THESE COMPONENTS SHOULD BE INCLUDED IN AN EMAIL WHEN YOU'RE RECOMMENDING A VIRAL MOMENT FOR YOUR BRAND TO ACTIVATE ON
WHAT IS:
Context of the viral moment.
Volume of conversation, quantified.
Brand-relevant examples.
Risk evaluation.
THIS MISTAKE IN ORGANIC AND PAID SOCIAL CONTENT LEADS TO HIGH BOUNCE RATES ON YOUR WEBSITE
WHAT IS: IRRELEVANT MESSAGING, CONFLICTING CTAS, LOW QUALITY CONTENT
THIS TYPE OF SIGNED DEAL HELPS BRANDS KNOW INFLUENCERS ARE WORTH WHAT THEY ARE PAYING THEM. USUALLY INCLUDED = CLICKS PER POST OR SPECIFIC NUMBER OF SALES FROM AN AFFILIATE CODE
WHAT ARE PERFORMANCE BASED CONTRACTS
YOU CAN GO TO THIS PERSON'S TIKTOK FOR A SONGWRITING PRO TIP
WHO IS SALVATORE MASTROCOLA
THIS TYPE OF INSTAGRAM FORMAT IS THE MOST SUCCESSFUL IN PERFORMANCE
WHAT IS, "IT DEPENDS ON YOUR CAMPAIGN OBJECTIVE HUN"
THIS DRAMATIC LOVE TRIANGLE ON SOCIAL MEDIA BETWEEN 3 DISNEY CHANNEL STARS MADE PUBLIC ON SOCIAL MEDIA AS WELL AS A TIKTOK TREND RECREATING THE VIDEO RESULTED IN THIS GRAMMY AWARD WINNING SONG
WHAT IS DRIVER'S LICENSE BY OLIVIA RODRIGO
THIS TYPE OF PAID CAMPAIGN LETS YOU ADD OWNED DATA TO AN AUDIENCE SET FOR EFFICIENT TARGETING
WHAT IS A RETARGETING CAMPAIGN
THIS 18 YR OLD INFLUENCER STARTED ON TIKTOK WHEN IT WAS JUST GAINING ATTRACTION IN 2019. SHE WENT VIRAL FOR CAPITALIZING ON VIRAL DANCE SOUNDS AND BECAME THE MOST FOLLOWED CREATOR IN 2019. LATER IN 2021, SHE LANDED A FAMILY REALITY TV SHOW WITH HULU
WHO IS CHARLI D'AMELIO
THIS PERSON LEVERAGED INSTAGRAM TO SHARE THEIR MULTI-PART DAFT PUNK COVER
WHO IS JOSH CRANMER
CREATED BY BYTEDANCE- THIS WAS THE APP WHERE SHORT FORM DANCE TRENDS / LIP SYNCING FIRST STARTED. IT WAS LATER TURNED INTO WHAT IS NOW KNOWN AS TIKTOK
WHAT IS MUSICALLY
THESE FOOD/BEV INTERESTS BECAME HEIGHTENED AMONG CONSUMERS DUE TO THE PANDEMIC & AFFECTED PURCHASING BEHAVIOR 4EVER
WHAT IS: FUNCTIONAL FOODS, SUSTAINABILITY, PLANT-BASED FOODS, GLOBAL FLAVORS, CONVENIENCE
PLACE THESE CONSUMER TOUCHPOINTS IN ONE OF THREE OBJECTIVES: AWARENESS, CONSIDERATION, CONVERSION
SOCIAL, WEBSITE, CRM, SEO, INFLUENCER, DTC
AWARENESS: SOCIAL, INFLUENCER
CONSIDERATION: WEBSITE, SEO
CONVERSION: DTC, CRM
THIS YOUTUBER, OFTEN REGARDED AS "GEN Z'S JIMMY FALLON, WAS KNOWN FOR HIS 4 MINUTE AND 20 SECONDS VLOGS ADVENTURING AND PRANKING FRIENDS. THIS CAME TO AN END WHEN HE WAS CANCELLED FOR INJURING AND ALMOST BLINDING HIS FRIEND, HE LATER OPENED A PIZZ A SHOP AND INVESTED IN MULTIPLE BUSINESSES
WHO IS DAVID DOBRIK
DESCRIBE THE ROLE OF THE SOCIAL TEAM
SLAY. PERIOT.