Conformity
What is conformity?
Conformity occurs when people yield to real or imagined social pressure
Define obedience
Obedience is a form of compliance that occurs when people follow direct commands, usually from someone in a position of authority.
Scarcity Principle
Scarcity Principle suggests that people desire things more when they perceive them as limited or difficult to obtain.
what are the two routes persuasion can occur through
Persuasion can occur via two different routes. The central route, which results in high elaboration, tends to produce longer-lasting attitude change and stronger attitudes than the peripheral route.
Examples of Central Route
The central route of persuasion is a way to influence people by presenting facts and information to support a position
When does compliance occur?
Compliance occurs when people yield to social pressure in their public behavior, even though their private beliefs have not changed.
Describe Foot-in-the-door technique
The foot-in-the-door (FITD) technique involves getting people to agree to a small request to increase the chances that they will agree to a larger request later.
What is Prejeduce
Prejudice is a negative attitude toward members of a group
elaboration likelihood model
an individual’s thoughts about a persuasive message (rather than the actual message itself) determine whether attitude change will occur
Examples of peripheral route
Peripheral route persuasion is a method of persuasion that uses information unrelated to the message to increase acceptance of that message.
Why do people conform?
People often conform or comply because they are afraid of being criticized or rejected.
What is the the lowball technique?
The lowball technique is a commitment-based strategy where an attractive proposition is presented before hidden costs are revealed.
What is discrimination
discrimination involves behaving differently, usually unfairly, toward members of a group
Define reciver
receiver is the person to whom the message is sent
what is confirmation bias
Confirmation bias is the tendency to seek information that supports one’s beliefs while not pursuing disconfirming information
Define Bystander effect
Bystander effect- The tendency for individuals to be less likely to provide help when others are present than when they are alone.
Describe the reciprocity principle
reciprocity principle —the rule that one should pay back in kind what one receives from others.
What is authoritarian personality
authoritarian personality, a personality type characterized by prejudice toward any group perceived to be different from oneself
Define source
source is the person who sends a communication
When does self-fulfilling prophecy occur
A self-fulfilling prophecy occurs when expectations about a person cause him or her to behave in ways that confirm the expectations
Is Conformity good or bad?
There is nothing inherently good or bad about conforming to social pressures; it all depends on the situation.
What is door-in-the-face technique
door-in-the-face (DITF) technique involves making a large request that is likely to be turned down in order to increase the chances that people will agree to a smaller request later.
What does persuasion involve?
Persuasion involves the communication of arguments and information intended to change another person’s attitudes.
Define attitudes
attitudes as beliefs and feelings about people, objects, and ideas.
What are stereotypes
Stereotypes are widely held beliefs that people have certain characteristics because of their membership in a particular group