The Worlds
This platform is the go-to for mood boards & inspo pics, with content from all the coolest gals in town!
What is Pinterest?
Talk talk (not by Charli XCX), this buzzword has been used in multiple trends to refer to chit chat with your friends, coworkers, family – anyone!
What is Yap?
A real life barbie, this top influencer came to fame by showcasing her next level lifestyle at the University of Miami.
Who is Alix Earle?
This metric counts all the love your account has received (because how do you show love if not through a like, share, or comment???)
What is interactions?
A popular tool for content creators of all levels, this phone accessory turns any surface into a tripod.
What is Octobuddy?
After seeing how TikTok quickly took over the world, Instagram launched this feature in 2020.
What are reels?
Speaking of Charli, the calendar was painted green once she declared that those hot middle months would be called this.
What is Brat Summer?
A picture of this item is the second most liked picture on Instagram, garnering over 60 million likes on a crusade to beat out Kylie Jenner's 18 million (only to then be beat by Messi's world cup win in 2022)
What is an Egg?
Most analytics show you the percentages of these two opposite groups, letting you know how well you've built your community & how many new people you're attracting.
What are followers & non followers?
Always make sure to add this type of audio to your content to increase reach & engagement!
What is Trending?
Sooooo Meta 👀 For many of our clients we offer to post simultaneously on their Instagram & FaceBook accounts using this feature.
What is crossposting?
This makeup brand really started the trend of taking influencers on trips, famously going places like Turks n Caicos & Bora Bora to promote their hit concealer.
What is Tarte?
These two sisters embody the blurred line between celebrity & influencer, with their A list friends & dominating internet presence (both across their personal accounts & their shared phone case brand)
Who are the Carlson sisters?
These three metrics are given for every Instagram story slide – make sure to check them out!
What are views, interactions, & profile activity?
Just released by Instagram, this new app is challenging CapCut for its content editing crown!
What is Edits?
This little green app walked so today's short form content could RUN. RIP 😓
What is Vine?
THE trend of 2019, this is what brought Charli D'Melio into the spotlight.
What is Renegade?
At only 18 she's living alone in an NYC high rise & hanging out with gold medalists, showing that creating content can truly flip your life around! However, it also opens the floodgates to some serious hate on your Coachella outfits (seriously though, what was up with that skirt??)
Who is Katie Fang?
Dividing your account's total number of interactions by your total following then multiplying by 100 will give you this metric
What is engagement rate?
Spacing. is. EVERYTHING!! Follow this rule & shoot following the grid lines on your phone to make sure your pictures & videos are the most perfect, aesthetically pleasing pieces of content you've ever seen!
What is Rule of Thirds?
Across social media platforms, this type of content repeatedly performs the best (that's why we say film with your phones & no graphics on the feed!!)
What is organic content?
Let's take it back to the golden days: 2016. The mannequin challenge took the world by storm, & everyone was standing still listening to this song.
What is "Black Beatles"?
This influencer is definitely a favorite reference (for social media marketers, that is). Her brand Dairy Boy has such a strong, solid aesthetic, it could make us cry!
Who is Paige Lorenze?
This analytic is the key metric in seeing whether your content is truly delivering for your client by measuring how many people you're driving to their site!
What is "external link taps"?
These mics are discreet & perfect for filming social media content as they can clip onto clothing or be handheld!
What are lavalier (lav) mics?