JSU COLLEGE OF BUSINESS
This JSU college that houses majors like Marketing, Management, and Finance etc.
What is the College of Business?
A brand is best described as this in the customer’s mind.
What is a perception?
The specific group most likely to buy your product.
What is a target market?
Money coming into a business is called this.
What is revenue?
A niche is a smaller part of this.
What is a market?
Networking events, speakers, and competitions fall under this.
What is professional development?
The visual symbol that represents a business.
What is a logo?
Age, gender, and income are examples of this type of data.
What are demographics?
The costs required to run a business are called this.
What are expenses?
The best niches solve this for customers.
What is a specific problem?
Employers value this experience alongside coursework and experience.
What is an internship?
Using the same colors, messaging, and tone across platforms builds this.
What is brand consistency?
Interests, values, and lifestyles fall under this category.
What are psychographics?
Revenue minus expenses equals this.
What is profit?
This happens when your niche is too broad.
What is high competition?
This skill is one that business students develop through group projects.
What is teamwork or leadership?
When customers recognize your brand without seeing the name.
What is brand recognition?
Selling to everyone usually causes this problem.
What is unclear marketing or weak messaging?
This document outlines goals, strategy, and finances.
What is a business plan?
This tool helps identify gaps in the market.
What is market research?
This Event is being hosted by the College of Business.
What is "Thee Link Up"?
Inspire, Educate, and Motivate
What is the motto for the Society for Entrepreneurs?
Understanding your target market helps reduce this.
What is wasted marketing spend?
The legal structure that protects personal assets.
What is an LLC?
A strong niche helps your brand stand out by doing this.
What is differentiation?