@ZestAI
You may have seen on LinkedIn that Zest AI was listed LA Best Place to Work and LA Best Startups to Work For. What company released these lists?
BuiltIn
____ is a word or phrase used to connect posts on social media to other posts on the same subject or a trending topic. ____ makes it easier for users to search for posts related to specific topics.
Hashtag(s)
What is the fastest growing social media platform?
TikTok
Four out of five executives agree that social media will soon become the primary channel for ____.
Consumers are turning to brands’ public profiles to seek help, air grievances and everything in between.
Customer Service and Support
What social media management software // tool does the Zest AI social media team use?
Sprout Social
____ are the number of times your content has been shown on the feeds of social media users. A viewer doesn’t need to engage with a post in order for it to be counted as an ____.
Impression(s)
Is social media more popular with US males or females?
Females- 78% of women in the US actively use social media, compared to just 69% of men.
An ____ is a mathematical system used to solve problems and deliver results. In social media, an ____ refers to a set of rules that help search engines to rank, filter, and organize search results and advertisements. Marketers are constantly vying to beat social media ____ to improve their rank in social media ads and content placement.
Algorithm
What two stats of each Credit Union are included on our LinkedIn client announcement videos?
Member and Asset Size
In the social media context, the ____ is a text, video, or images that is spread through social media platforms, especially for humorous purposes. ____s go viral, and users get in by creating their own variations and sharing them.
Sometimes, brands capitalize on the latest ____s to engage and connect with younger audiences, but you need more than a healthy sense of humor to pull off ____ marketing.
meme(s)
Which of the following is an individual's average daily use of social media?
a) more than 2 hours per day
b) more than 3 hours per day
c) more than 4 hours per day
d) more than 6 hours per day
a) more than 2 hours per day ~ 2 hours and 29 minutes is one individual's average daily use of social media.
According to LinkedIn best practices, you should include how many ads in each paid campaign?
Include 4-5 ads in each campaign. Campaigns with more ads usually reach more people in your target audience. For single image ad and video ad formats, you can create up to 5 ads at one time by uploading or selecting 5 images or videos in the media library during campaign creation.
From January 2022- May 2022 we had 5 video views on our LinkedIn. From June 2022- December 2022 we had 32,135 video views. November 2022 was our highest performing month in terms of video views ie; in November alone our LinkedIn had 14,477 video views. What was our highest performing video on LinkedIn in November?
$50M Raise Announcement https://www.linkedin.com/feed/update/urn:li:ugcPost:6996586195619115008/
____ is a metric that tells how much interaction a social media content earns from followers. It is calculated as the percentage of users who engaged with your post of the total number who viewed it. A good ____ (1-4%) indicates an effective social media marketing campaign.
Engagement Rate
True or False: According to G2, Roughly 35% of all people have a LinkedIn account.
FALSE! Roughly 10% of all people have a LinkedIn account.
According to Neil Patel there are 5 main pillars to social media marketing. Which one of the following is not a core pillar?
Advertising
Analytics
Content and Design
Listening and Engagement
Strategy
Planning and Publish
Content and Design!
Strategy, Planning and Publish, Listening and Engagement, Analytics, Advertising
What is the engagement rate on our 2023 Launch Party Video on LinkedIn?
a) .68%
b) 2.68%
c) 4.68%
d) 6.68%
e) 10.68%
f) 13.68%
c) 4.68%
____ is one of the basic social media tests to identify what marketing strategy works for your brand or service. The testing compares two variants on your social media posts to measure which one drives more conversions.
A/B Testing
According to Sprout Social reporting, from June 1, 2022- December 31, 2022, Zest AI's top LinkedIn post by engagement rate had an whopping engagement rate of 57.5% and 2,898 impressions. This post was posted on July 15th, 2022 and was employee-centric. Those are all the hints... what was this post of?
PICKLE BALLLLLLL!!!! https://www.linkedin.com/feed/update/urn:li:activity:6953736979003973633/
According to SproutSocials 2023 Content Benchmark Report, what is the most engaging type of in-feed social content? For the full 500 points, be specific :)
Short- Form Video