Types of Research
Allows sociologists to collect data on attitudes and opinions of larger groups of people.
Survey
Customs and achievements of a particular group of people.
Culture
Sharing common culture with others. Some sub groups share common values not shared amongst entire population.
Subculture
A technique used to analyze existing sources
Historical Method
Nonmaterial VS Material Culture
Examples?
Material: The physical objects people create. (cars, clothes)
Nonmaterial: Abstract human creations (ideas, languages)
Cultures becoming more and more alike.
Cultural Leveling?
An intensive analysis of a person, group event or problem.
Case Study
What are values? What are one of your values?
Shared beliefs about what is good and bad. Answers vary.
Spreading of cultural traits--ideas and beliefs as well as material objects.
Cultural Diffusion
Data is gathered under controlled conditions set by the researcher.
Experiment
Common customs of everyday life.
Folkways
Cultures should be judged by their own standard, rather than by applying the standards of another culture.
Cultural Relativism
Analyzed data that have already been collected to determine the strength of the relationship that may exist.
Statistical Analysis
Values with significance in morals attached to them.
Mores
Finding ones own culture and group as superior.
Ethnocentrism