This single company dominates the live music scene.
What is Live Nation.
100
A system of meaning that helps define and explain the world and that makes value judgements about that world.
What is Ideology
100
This is the term given to describe media consumers who also become media producers.
What is Prosumer
200
This is the first broadcast medium.
What is Radio.
200
This term is given to describe the process whereby one company buys different kinds of media, concentrating ownership across differing types of media (owning a magazine, a record label, and a tv station).
What is Horizontal Integration
200
This cultural scholar is known for the concept of hegemony.
Who is Gramsci
200
True or False: Media consumers always decode media messages exactly as the producer intends.
What is False
300
This is the term given for households that do not access television programs through the traditional avenues of over-the-air broadcasts, cable, or satellite.
What are "Zero-TV" homes
300
Name two of the "big six" companies.
What are Comcast, NewsCorp, Disney, Viacom, CBS, Time Warner, Bertelsmann
300
Stuart Hall's "the whites of their eyes" differentiates between overt racism and _________ racism in media.
What is Inferential racism
300
Our memberships in various identity communities (e.g., race, gender, age, education) that demonstrates the social context of interpretation; social patterns of interpretation
What is Interpretive Community
400
Marshall McLuhan (1964) is well-known for the phrase, "The _____________ is the message."
What is Medium
400
If a company owned a movie production studio and they were "vertically integrated" in the film industry, name one more type of media that this company might own.
What is talent agency, movie theater chain, manufacturing plant to make DVD's, etc.
400
In Katz' masculinity research, name one type of masculinity he discusses.
What is anti-authority rebel, sports & military imagery, violence as natural behavior, muscularity
400
According to Warner, Jon Stewart employs the rhetorical tactic of __________ in his interviewing style.
Socratic irony
500
The first mass medium after print, developed by Thomas Edison and led to the proliferation of sound recording.
What is the phonograph.
500
The process where media companies become part of larger corporations.
What is Conglomeration.
500
In looking at representation of gender and race in the "pornographic eroticism and sexual grotesque" article, the authors examine commentary on this celebrity in their findings and discussion.
Who is Serena Williams (or Venus and Serena)
500
Decoding a message according to the preferred position, in terms of the preferred meanings of the dominant order constitutes a ___________ interpretive position.