An everyday person or famous individual says he/she uses the product
What is testimonial?
100
The repeated use of words, phrases, or sentences
What is repetition?
100
using the opinions of experts and well-known people
What is Appeals to authority?
100
an argument opposed to your thesis or part of your thesis. It expresses the view of a person who disagrees with your position.
What is a counterargument?
100
This term means what the writer is trying to prove/ Your “stance” on the subject
What is claim (assertion)?
200
Everyone is using the product and YOU should too!
What is bandwagon?
200
Calls attention to an issue by implying an obvious answer
What is rhetorical question?
200
using words that convey strong emotions
What is Appeals to emotion?
200
When you inspire your audience with a lasting thought and/or challenge them to seek, think, or try something different
What is a call to action?
200
This term means the support used toconvince the reader, the “because” of your argument
What is GROUNDS = (evidence)?
300
Using this product will help you attain prestige. It may cost
more for luxury, but aren’t you worth it?
What is snob appeal?
300
alliteration, assonance, rhyme, rhythm
What are sound devices?
300
using logical arguments backed by statistics and facts
What is Appeals to reason?
300
Kids, babies, animals, and cartoon characters attract
young viewers and help older ones recapture their youth.
What is cute factor?
300
This term means the link between the grounds and the claim; why the grounds are credible (believable)
What is JUSTIFICATION?
400
Using this product will make you more attractive, more popular, and more masculine/ feminine.
What is vanity and beauty?
400
Compares two seemingly unlike things or asserts that one thing is another
What is simile or metaphor?
400
professionals use charts, graphs, numbers, percentages, comparisons, and big words
What is science and statistics?
400
use outdoor scenes and nothing artificial to appeal to the health- conscious and “plain folk"
What is healthy and natural?
400
ads make you feel that you are getting something
extra by using reduced prices, coupons, rebates, free
samples, giveaways, buy-one-get-one offers. They often make you feel to act with urgency.
What is special offers and prices?
500
Uses emotional appeals and often biased, false, or misleading information to persuade people to think or act in a certain way. Often about political issues.
What is Propaganda?
500
The repeated use of similar grammatical structure
What is parallelism?
500
Using this product is fun and will make your life great!
What is humor / happiness?
500
These ads rely upon the history/ experience of the
manufacturer of the product