Print 101
CMYK
What is Cyan Magenta Yellow and Black
The process by which a leader translates a vision into a specific course of action for preparation and execution focusing on expected results.
What is planning?
"Help! I need this printed right away!"
What is 1 hour service?
Supervisors and above.
Who has access to the R&A report?
While out at a bar, an associate comes to learn that the owner needs 28 new barstools!
What is an SPIS referral?
Indicates where the blade will fall when cutting.
What are crop marks?
Specific. Measurable. Achievable. Realistic. Timely.
What are SMART goals?
"I can never make my devices function correctly."
What is TSS?
20%
What is the ECP attach rate goal?
Uncover if the customer would value additional support or additional protection.
What is positioning TSS or ECP+
- A popular recognizable brand
- A custom or complex project
- A large volume project or ongoing print needs
What are elements of a quality BDM referral.
Objectives. Ownership. Accountability.
What are elements of a plan?
"I am super excited to start my own online business!"
What is Digital Marketing!
Staples Professional Interior Solutions
What is SPIS?
30% of these referrals convert to a sales within 48 hours.
What is Digital Marketing?
5%
What is the Pack and Ship target?
3TSS, 3ECP+, 20% attach rate per week.
What are minimum expectations?
"The walls in my office are too thin and sound carries through them!"
What is an SPIS Referral
Because of the time needed to qualify referrals after submission.
Why is there a delay in updates to the referral ecosystem?
This aspect of CSP is all about play and demoing a laptop or tablet would be an example of it.
What is Share?
Brendan Ireland.
Who is the Ontario TSM?
All planning starts with this.
What is a vision?
"I need to ship this, but I don't have a box."
What is Pack and Ship?
Tuesdays at either 9:00am or 2:00pm.
When is the referral ecosystem updated?
The three partners that will action a BDM referral.
Who are Design Experts, Print & Promo Specialists and BDMs?